'A Maldives tour guide knew of the Mutual Fund Sahi Hai drive'
Mutual Fund Insight|September 2023
Interaction with Edelweiss’s senior VP and head of products and marketing
'A Maldives tour guide knew of the Mutual Fund Sahi Hai drive'

How has online access to mutual funds impacted the interaction between investors and your business? Looking ahead over the next decade, how do you expect this to evolve? 

Reflecting back on my entry into the mutual fund industry in 2008, I vividly recall the time spent waiting in queues to submit applications before the 3:30 PM cut-off time. There were instances when the lines were so long that we missed the NAV deadline, requiring explanations to investors. From there, we have come to a point where approximately 95 per cent of applications are now processed digitally. This transformation undoubtedly holds numerous positive implications for both investors and the dynamics of investor-business interactions.

This shift has introduced heightened convenience, personalised information dissemination, and individualised experiences, fostering enhanced trust and affiliation with our brand. Considering the trajectory over the coming decade, we anticipate that technological advancements, evolving regulatory frameworks, and shifts in investor preferences will collectively reshape the mutual fund landscape. These changes will continue to elevate the overall investor experience while introducing an expanded array of investment opportunities.

How have the above changes impacted distributors of different sizes and types? 

Denne historien er fra September 2023-utgaven av Mutual Fund Insight.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September 2023-utgaven av Mutual Fund Insight.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MUTUAL FUND INSIGHTSe alt
International Mutual Funds Find Flavour But Lose Favour
Mutual Fund Insight

International Mutual Funds Find Flavour But Lose Favour

Despite stellar performance, these funds are cold-shouldered by investors

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3 mins  |
September 2023
The Dose Makes The Poison
Mutual Fund Insight

The Dose Makes The Poison

Are your fund investments diversified? Or are they diworsified? Here’s the solution

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5 mins  |
September 2023
'Since Sahi Hai drive launch, industry has grown over twofold'
Mutual Fund Insight

'Since Sahi Hai drive launch, industry has grown over twofold'

The AMC’s marketing and corporate communication head also lauds MFCentral and MF Utility

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3 mins  |
September 2023
'Earlier, not many knew of mutual funds; now SIP is a verb'
Mutual Fund Insight

'Earlier, not many knew of mutual funds; now SIP is a verb'

The CMO also explains how 4G, fintechs have elevated mutual funds’ reach

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4 mins  |
September 2023
'MFCentral is the most impressive of online platforms'
Mutual Fund Insight

'MFCentral is the most impressive of online platforms'

Shah says though passive funds are growing, there’s a long road ahead

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3 mins  |
September 2023
'Fintechs are driving mass financial inclusion'
Mutual Fund Insight

'Fintechs are driving mass financial inclusion'

Shah also lauds the pace at which distributors have embraced technology

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2 mins  |
September 2023
'A Maldives tour guide knew of the Mutual Fund Sahi Hai drive'
Mutual Fund Insight

'A Maldives tour guide knew of the Mutual Fund Sahi Hai drive'

Interaction with Edelweiss’s senior VP and head of products and marketing

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3 mins  |
September 2023
'More distributors will come to MFCentral, MF Utility'
Mutual Fund Insight

'More distributors will come to MFCentral, MF Utility'

Goyal feels they can grow their business five times, 10 times with tech

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3 mins  |
September 2023
'The size of passive funds has grown 36 per cent in a year'
Mutual Fund Insight

'The size of passive funds has grown 36 per cent in a year'

Parija explains how mutual funds have gained traction

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5 mins  |
September 2023
Tomorrow, and tomorrow, and tomorrow...
Mutual Fund Insight

Tomorrow, and tomorrow, and tomorrow...

There are a total of about 1.1 lakh crores of rupees invested in India’s mutual funds and the number of investors is now about 12 crore

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4 mins  |
September 2023