Pearl Perfect
Adorn|January-February 2017

What makes Jewelmer Joaillerie stand out from the crowd? SMITHA SADANANDAN takes a look at this French-Filipino brand that specialises in Golden South Sea pearls with its precious approach to design.

Smitha Sadanandan
Pearl Perfect

Having successfully founded and pioneered a Black Tahitian pearl company, French pearl farmer Jacques Branellec sailed around the world for two years, seeking out adventures. He came to the Philippines and discovered that the waters were ideal to cultivate the most sensitive of South Sea pearl-bearing oyster Pinctada maxima. At that time, entrepreneur Manuel Cojuangco was considering an aquaculture venture in Palawan. The two met and realised their business and creative interests were much aligned. The duo inspected the site for the pearl farm in Palawan, drew up a business plan and set up Jewelmer in 1979. The company grew from strength-to-strength and transformed into Jewelmer Joaillerie with distinct designs, celebrating the radiance of Golden South Sea pearls and hinging on contemporary aesthetics.

“Golden pearls are the rarest of all South Sea pearl varieties produced in nature. It took our scientists around 10 years to perfect the art and science that has made Jewelmer one of the top three pearl-producing companies in the world today. Jewelmer is the only such company specialising in Golden South Sea pearls,” says Gaelle Branellec, creative designer. “It takes 377 individual steps to produce a single South Sea pearl—a testament to the diligence, patience, and dedication our farmers have devoted to the pearl.”

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