What makes Jewelmer Joaillerie stand out from the crowd? SMITHA SADANANDAN takes a look at this French-Filipino brand that specialises in Golden South Sea pearls with its precious approach to design.
Having successfully founded and pioneered a Black Tahitian pearl company, French pearl farmer Jacques Branellec sailed around the world for two years, seeking out adventures. He came to the Philippines and discovered that the waters were ideal to cultivate the most sensitive of South Sea pearl-bearing oyster Pinctada maxima. At that time, entrepreneur Manuel Cojuangco was considering an aquaculture venture in Palawan. The two met and realised their business and creative interests were much aligned. The duo inspected the site for the pearl farm in Palawan, drew up a business plan and set up Jewelmer in 1979. The company grew from strength-to-strength and transformed into Jewelmer Joaillerie with distinct designs, celebrating the radiance of Golden South Sea pearls and hinging on contemporary aesthetics.
“Golden pearls are the rarest of all South Sea pearl varieties produced in nature. It took our scientists around 10 years to perfect the art and science that has made Jewelmer one of the top three pearl-producing companies in the world today. Jewelmer is the only such company specialising in Golden South Sea pearls,” says Gaelle Branellec, creative designer. “It takes 377 individual steps to produce a single South Sea pearl—a testament to the diligence, patience, and dedication our farmers have devoted to the pearl.”
Denne historien er fra January-February 2017-utgaven av Adorn.
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Denne historien er fra January-February 2017-utgaven av Adorn.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
designing for a better world
uk-based designer jasmine alexander’s works mirror life’s bitter-sweet truths in a highly individualistic way. slivers of her personality shine through in the form of a poet, an unpretentious thinker, an avant-garde jewellery designer, and a fearless crusader of the environment. the sentient designer recently partnered with the renowned ‘sea shepherd’ conservation society, a marine preservation organisation which uses direct action, to create the sea shepherd x jasmine alexander collection of limited edition pieces in 18-karat gold, stainless steel and argentium silver (nontarnish silver). jasmine alexander is an officially appointed ambassador of british jewellery, and an official advisory board member of sea shepherd uk.
Pallavi Foley's Take On Jewellery Trends
STYLE EXPERT PALLAVI FOLEY, celebrity jewellery designer, in an exclusive interview highlights the current jewellery trends, the rising popularity of body ornaments and the fast-changing tastes of consumers. Pallavi, who is acknowledged as India’s Elsa Peretti (of Tiffany fame) by the World Gold Council, is known for her biomorphic and sculptural designs in gold and silver. The awardwinning designer takes cues from nature, life, emotions, and other abstract concepts and interlaces a story around the pieces. Her collections are luxurious and have an unexpected element of incredulity. The avant-garde designer offers jewellery styling tips for today’s confident woman.
The Rising Star
Disha Patani, the new actor on the block, has wowed all with her million-dollar smile and has won over critics with her acting chops. Wrapped in diamonds set in contemporary gold silhouettes, Disha looks stunning in metallic ensembles teamed with silk, leather and lace. In a fashion flashback to the '80s, Disha plays the part of a seductive, glamorous gal from the golden era to perfection!
Desi With a Difference
Human rights-lawyer- turned jewellery designer PRIYANKA MURTHY’S designs spell modern minimalism to the tee. Just one look at her jewellery is enough for you to know that despite its simplistic clean lines, there is an unmistakable wow factor in every piece. The designs are extremely fresh and unique and tailored for the independent working woman.
Toranj Kayvon - Born Star
Little did we know that when we first met fashion photographer Toranj way back in 2013 for an editorial shoot that she would one day be gracing the cover herself. We immediately fell in love with her vivacious spirit, positive energy and prodigious talent. She is among the best when it comes to capturing the facets, sparkle and glitter of diamonds—evident from the fact that she has shot five covers for ADORN in these years. Toranj has also blossomed into a fine actor; she was seen in Manmarziyaan (2018) and will now appear in the upcoming film Kesari (2019), in which she has pivotal role. We chose this rising star in our midst for the March-April cover, and she once again worked her magic with diamonds – only this time, in front of the lens.
Keeping It Simple
Syna’s success can not only be attributed to their over a decade-long existence in the industry, but also their strong and clear aesthetic that hinges on “keeping it simple”. The creative force of Syna – Namrata and Dharmesh Kothari – are always stripping the design to its core to imbue their jewellery with a refreshing take. “We want to show the heart out instantly, and in its purest form, without losing its inherent character,” says Dharmesh. Each of Syna’s pieces has a little story, a little fragment of historical design and culture – all modernised to work timelessly.Dharmesh Kothari talks about their love for coloured stones, travels and design philosophy.
Siren Song
Italian maestro of erotica MILO MANARA has helmed ten illustrations, depicting an underwater rendezvous between a beautiful, alluring mermaid and a woman, for watchmaker Ulysse Nardin. The series was unveiled for the first time at the SIHH in Geneva in January 2019.
‘Rarity & Authenticity Distinguish Orevermark Diamonds'
SACHIN JAIN, president, Forevermark India, speaks to ADORN about the growing popularity of jewellery set with hand-picked, rare diamonds that are as unique as each wearer.
Summer Splash
The Mood Is Classy Chic This Summer Season. An Enticing Clash Of Glamorous Ingredients Are Seen In These Audaciously Bold Jewels. Designed By Harshad Ajoomal Of H. Ajoomal Fine Jewellery, The In Vogue Jewels Highlight Unique Pairings Of Colour Gemstones And Diamonds.
Butani's Ingenious Wonders
Exquisite elements make for organic creations that bring Butani’s craftsmanship and artistry to the fore. The brand’s distinctive style and creative harmony tie together the jeweller’s Indian heritage and Asian aesthetics.The Hong Kong-based haute joaillerie brand recently celebrated its 40th anniversary. A capsule collection – unveiled at Basel world earlier this year to mark the forty-year milestone – featured nine exquisitely handcrafted pieces that boldly embrace the brilliance of diamonds, while highlighting the subtle flowing lines and gentle drops. Among the show-stealers were opulent pieces that brilliantly distilled the beauty of fancy yellow diamonds.
