How an old advertising jingle mirrored a political tide.
IT STARTED INNOCENTLY ENOUGH, a casual question about Wall's Paddle Pop popsicles. We were at a wedding dinner, having a nice catch-up among old friends and ex-colleagues, albeit between making entries on Snapchat and Instagram Stories like the world was coming to an end. Abruptly, a former colleague who had gone over to Esquire Singapore and is now headed to San Francisco, asked the group of us if we recalled the jingle to the beloved childhood popsicle.
“Huh,” someone considered. “Paddle Pop... Paddle Pop... duh duh duh duh duh duh,” he hummed tunelessly. “I don't remember the words,” he shrugged. “Wasn't it some Singlish phrase like 'super sedap yummy'?” I asked. “Yeah, something like that, but not quite...” another said.
Denne historien er fra April 2017-utgaven av August Man SG.
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Denne historien er fra April 2017-utgaven av August Man SG.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The Future Will Be Pixelated, Probably
What are the implications on one's lived experience as online life is rife with meaning and possibilities?
PARADISE FOUD
It's time to give tuning out its due. We all need a break from the group chat(s).
Sunday Island Mornings
An island cluster so beautiful that Harry Winston made a watch in its honour.
A Clear Vision Of The Future
With the proliferation of its Myopia Centres, local eyecare brand W Optics is keeping Singaporeans clear-sighted for the future.
MAKING INVESTING MORE DELICIOUS
FINANCE INDUSTRY VETERAN WALTER DE OUDE IS COMBINING HIS ERUDITION AND EXPERIENCE WITH THE STAR POWER OF HENRY GOLDING TO BRING US AN INVESTMENT PLATFORM THAT'S MUCH SWEETER THAN MOST.
HOW DOES A HOTEL BRAND BECOME THE BEST IN THE WORLD?
Cristiano Rinaldi, president of Capella Hotel Group, shares its recipe for success.
THE MAN OF MANY TASTES
On the opening day of his longgestating contemporary Italian restaurant Le Pristine in Singapore, the Esteemed chef Sergio Herman gives us a poignant account of why his philosophy of gastronomy is fundamentally inclusive.
BAPTISM BY FIRE
Dave Pynt, Chef-Owner of the Burnt Ends Hospitality Group, reflects on the universally resounding success of the eponymous restaurant as well as the recently released book of the same name.
VROOM VROOM
One of the most memorable moments of the recently concluded Singapore Airlines Singapore Grand Prix 2024 was when Jack Daniel's and McLaren linked arms.
FORGED IN RED
The Streamliner Flyback Chronograph Cortina Limited Edition brings H. Moser & Cie and Cortina Watch together in a bold, exclusive creation for the ages.
