HOME SWEET HOME: Tricon Residential builds on a solid legacy by investing in culture, community and connectivity to reimagine rental living across North America
Dolce Magazine|Fall 2021
Owning more than 31,000 single- and multi-family homes and apartments in the U.S. and Canada has made Tricon an acknowledged leader in the rental housing market
HOME SWEET HOME: Tricon Residential builds on a solid legacy by investing in culture, community and connectivity to reimagine rental living across North America
When someone starts a business, it’s usually an expression of their passion, and very rarely do they think about their legacy or have time to wonder where they will be in 30 years. However, where passion leads, success follows.

This story begins in 1988, when David Berman and GeoffMatus founded a real estate equity lending and joint venture company named Tricon Capital. They hoped to establish themselves as the preferred lender for residential developers in North America, distinguishing themselves from competitors by developing a reputation for doing “the fair and right thing” in their business operations and relationships.

Passion and integrity have taken Tricon a long way, but vision and a spirit of entrepreneurship that have been consistent characteristics throughout the company’s history have moved it forward. In business, the result was a deliberate transformation from a for-sale housing company to a rental housing company, recognizing the demands of a new generation that faces reduced home affordability and seeks a convenient and community-based alternative. In leadership, the result was a transition from the founders of the company to a new visionary leader.

Denne historien er fra Fall 2021-utgaven av Dolce Magazine.

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Denne historien er fra Fall 2021-utgaven av Dolce Magazine.

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