Summer is here and the desire to quench the unrelenting thirst with that golden pale, clear liquid of perennial popularity named beer, has again reared up. This desire makes many a person head for the nearby pub. There are not only several flavours of beer available now — ranging from raspberry and strawberry to cardamom, but there are also varied categories of beer flooding the market like crisp, hops, malt, roast, etc.
Here Ashok Malkani finds that besides having a wide variety, beer also has (if consumed in moderation) varied health benefits. If you believe beer piles up LDL (bad cholesterol) and gives ‘beer belly’ then you are way off the mark.
As the summer sets in the cool thirst quenchers are in hot demand. And among the front runners in the category of thirst quenchers is a chilled glass – or mug – of beer. Adam’s new ale, as the beer is referred to in a beer enthusiast’s parlance, is one drink that people around the world have always banked on to quench their thirst, and feel refreshed.
After tea, beer is the second most popular beverage in the world. It can easily help you enjoy the best of two conflicting worlds — the world of intoxication and the world of sobriety.
Despite its immense worldwide popularity, it should be noted that beer is also one of the most complex and varied of drinks. It can taste like lemons or smoke, coffee or coconuts, bananas or bread, chilies or ginger… Beer can be crisply acidic and earthy, or it can be bracingly bitter and spectacularly aromatic. There is a wide variety of beers to meet all the above-mentioned tastes.
Beer’s Indian Background
India has a long long association with beers. The Vedas mention a beer-like drink called sura. Sura is also mentioned in the Ramayana. Megasthenes, the Greek explorer of the ancient times who visited India during the Maurya empire’s reign, had recorded usage of rice beer in ancient India. Kautilya had also mentioned two intoxicating beverages made from rice called Medaka and Prasanna.
Denne historien er fra February-March 2016-utgaven av Food & Beverage Business Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February-March 2016-utgaven av Food & Beverage Business Review.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
California Walnut Crop Mid-Harvest Update
Fall is here, and the California Walnut Commission has provided a mid-harvest update on the 2024 walnut crop.
Consumer Trust in Dietary Supplements Demands Third-Party Certification, Reveals NSF 2024 Report
NSF, a leading public health and safety organization, published its 2024 Supplement Safety Consumer Benchmark report earlier his year, aimed at evaluating consumer preferences and safety concerns regarding dietary supplements.
India Bakery Exhibition 2024: A Grand Success at Chennai Trade Center
The India Bakery Exhibition 2024, held from 20th to 22nd September at the Chennai Trade Center, proved to be a resounding success.
Strong Aromas of Blue Cheese
There is no way you can forget your first view, first smell and first taste of any Blue Cheese.
Debunking Cancer Nutrition Myths
Good nutrition is especially important during the treatment of cancer as it helps to tolerate chemotherapy, radiation and surgery better.
Of the Sheep
The features of a goat’s and that of a sheep’s meat are almost similar and are not readily identifiable.
Indian Ethnic Flavors: A New Wave in Beverage Trends
As the world of beverages continues to evolve, a powerful new trend is emerging, reshaping the landscape of drinks with bold, authentic, and distinctly Indian flavors.
Cloves - Strong & Zesty!
Cloves are flower buds harvested before they flower and their tree belongs to an evergreen variety, aptly named as the clove tree, a part of the Myrtle plant family.
World Chefs Congress
New Congress, Old Gold
Tech Takes Over F&B Industry
Technology impacts every facet of our lives. It is reshaping every industry. Artificial Intelligence (Al) and robotics have had transformative impacts on all industries, including the food & beverage sector. Driven by advancements in robotics and Al, routine and repetitive tasks are automated to increase productivity and, thus, enhance profitability. Ashok Malkani examines the effects of technology and robotics on the restaurant industry in India.