2020 is a bit like 1984 – both Jobs’ version and the other, more dystopian one. Apple, under the stewardship of Tim Cook and on the back of the iPhone’s uninterrupted popularity, is worth $2 trillion now: A record high. But there’s also the iPad, which remains a favourite among the creative class, despite worthy contenders; and the Apple Watch, which has become its own category-starting beast.
Even as media services like Apple Music and Apple TV+ grow more refined, and the focus generally shifts to mobile and wearable tech, the Mac isn’t going anywhere. “We know the Mac is one of the most powerful tools we make and people have a deep relationship with how it fits into their lives,” says Alan Dye, VP of Human Interface at Apple, “even more so now in this age of sheltering in place and working from home. I think there’s always going to be a need for highly capable tools. And I’d like to think the work we’ve done on Big Sur, from an experience perspective, certainly shows how committed we are to the Mac.”
Denne historien er fra October 2020-utgaven av GQ India.
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Denne historien er fra October 2020-utgaven av GQ India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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The 30 Best Watches Of 2024
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Wes Lang's Heroes of Love...
Last month, LA-based artist Wes Lang unveiled The Black Paintings, a monumental series of works that play like storyboards to a raucous midnight horror movieand a spiritual quest. Here, GQ collaborates with the artist on a fashion story that brings his stylish characters off the canvas.
The Miraculous Resurrection of Notre Dame
In 2019, a fire nearly destroyed the crown jewel of France-and the nation set a breakneck five-year deadline to bring it back from the ashes. This is the story of how an army of artisans turned back centuries to restore Notre-Dame by hand, and wound up reviving something even greater than the cathedral itself.
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As collectors look to make their grail watches stand out, they're turning to unique vintage bracelets and paying thousands on thousands for straps on the secondary market.
The Fluidity of Cartier
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From restoring monuments to reviving hereditary crafts, Bhavnagar's Brijeshwari Kumari Gohil has her sights on the future.
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DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.