AT FIRST GLANCE, the new Cartier Tank Must is nothing more than a routine reissue of a classic dress watch. However, the story of the Cartier Tank is also the story of how Cartier came to be the third-largest watchmaker in Switzerland. Simple, elegant, and iconic: the quartz-powered Tank Must was the first major sales success from the French brand, selling in high volumes and putting Cartier on the map at a time when the quartz crisis was threatening to devour traditional watchmakers whole. The Tank born in the late 1970s wasn’t the original. To trace its legacy, we must travel back to 1919, when creating a rectangular wristwatch was a revolutionary act.
Denne historien er fra March 2022-utgaven av GQ India.
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Denne historien er fra March 2022-utgaven av GQ India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.
Inside the undercover adventures of a full-time fraud sleuth.
HOW TO MAKE A FORTUNE AS A PROFESSIONAL WHISTLE-BLOWER
A LIFE OF FASHION
In an extensive conversation, the menswear icon discusses his rise, his mistakes, his triumphs, his retirement, and what the future holds for him and his beloved brand.
IN THE SOUTH OF FRANCE WITH GEORGE & BRAD
They've spent three decades living intertwined lives at the inconceivably glamorous height of Hollywood. Now, having crossed the threshold of 60, they're more comfortable than ever throwing bombs, dispensing hard-won wisdom, and, yes, arguing about who had the better mullet in the '80s.
ALEXANDER THE GRITTY
One of India's most creative chefs comes of age.
Penning History
Montblanc marks 100 years of its iconic Meisterstück with new writing instruments inspired by the 1924 Olympic Games.
Royal Enfield Forges a New Path
Say hello to the company's most cutting-edge roadster.
Arooj Aftab Owns the Night
The Grammy Award-winning artist, fresh off a Glastonbury set, speaks to GQ about her new album, Night Reign, from the ideas that led to its conception to its genre-defying collabs with Elvis Costello, Kaki King and more.
Louis Vuitton's New Beat
The luxury maison's latest addition to the Tambour line reiterates its commitment to watchmaking and craftsmanship.
