AT FIRST GLANCE, the new Cartier Tank Must is nothing more than a routine reissue of a classic dress watch. However, the story of the Cartier Tank is also the story of how Cartier came to be the third-largest watchmaker in Switzerland. Simple, elegant, and iconic: the quartz-powered Tank Must was the first major sales success from the French brand, selling in high volumes and putting Cartier on the map at a time when the quartz crisis was threatening to devour traditional watchmakers whole. The Tank born in the late 1970s wasn’t the original. To trace its legacy, we must travel back to 1919, when creating a rectangular wristwatch was a revolutionary act.
Denne historien er fra March 2022-utgaven av GQ India.
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Denne historien er fra March 2022-utgaven av GQ India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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In Haider We Hope
The role of a fashion designer is one usually forged in chaos and fired down by “creative differences”. But on the eve of a new Tom Ford directorship, Haider Ackermann has never felt more free.
VIVA VARUN
Varun Dhawan on balancing fatherhood and film shoots, and the pressure of making the right choices.
PRATIK GANDHI'S QUIET EUPHORIA
The actor―who delivered a knockout performance in Madgaon Expresson the high of a hit and the pressure of sustaining success.
THE COMEBACK KID
Buoyed by his performance in Singham Returns, Arjun Kapoor doubles down on creativity.
SCRIPTING STARDOM
Vicky Kaushal on the thrill and terror of stepping onto a Sanjay Leela Bhansali set, charting an unconventional career, and making sense of the money game.
A TRYST WITH STARDOM
Triptii Dimri segued from her left-field roots straight to the animal park. The gamble has paid off.
WALKING A TIGHTROPE
Following the monster success of Stree 2, Rajkummar Rao opens up about navigating artistic fulfilment and box-office glory.
THE MAHARAJA OF MEHRAULI
It's been an action-packed year for Tarun Tahiliani, the emperor of Indian couture.
LONE WARRIOR
Kartik Aaryan on why, in an industry that only watches out for its own, he has to blow his own trumpet.
HITS AND HEARTBREAKS
Filmmaker Imtiaz Ali talks about redeeming himself with the extraordinary Chamkila, dealing with star-studded setbacks, and why we've forgotten to make love stories.
