LAST YEAR, the team behind The Simpsons produced a video for the French luxury fashion house Balenciaga that debuted in October at Paris Fashion Week. (There's a sentence I never thought I'd write.) It featured the show's characters walking a runway in Balenciaga designs, and was, depending on your world view, what you might call a long commercial for the brand or a short episode of the show. David Silverman, a veteran Simpsons producer and animator who directed the short, describes it as "one of the hardest things I ever did”. Demna Gvasalia, Balenciaga's artistic director and, like a lot of 40-somethings, a fan of The Simpsons since childhood, gave note after note, trying to strike the right balance between caricature and sincere presentation of his clothing. "Simpsons characters," Silverman says, “[are] quite different from human proportions, so in some respects we took great liberties. Cheating, we call it.” It took a year's worth of work and in the end gave the people something they didn't know they needed: an animated Homer Simpson-a lovable oaf who once gained 61 pounds to qualify for disability so he could work from home-posing in a red Balenciaga puffer jacket, a more recent iteration of which costs $2,850 (over ₹2 lakh).
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THE FUTURE SOUNDS LIKE AT EEZ
The Coachella-slaying, multi-language-singing, genre-obliterating members of Ateez are quickly becoming load-bearing stars of our global pop universe.
DEMNA UNMASKED
He's the most influential designer of the past decade. He's also the most controversial. Now the creative director of Balenciaga is exploring a surprising source of inspiration: happiness. GQ's Samuel Hine witnesses the dawn of Demna's new era, in Paris, New York, and Shanghai. Photographs by Jason Nocito.
Inside the undercover adventures of a full-time fraud sleuth.
HOW TO MAKE A FORTUNE AS A PROFESSIONAL WHISTLE-BLOWER
A LIFE OF FASHION
In an extensive conversation, the menswear icon discusses his rise, his mistakes, his triumphs, his retirement, and what the future holds for him and his beloved brand.
IN THE SOUTH OF FRANCE WITH GEORGE & BRAD
They've spent three decades living intertwined lives at the inconceivably glamorous height of Hollywood. Now, having crossed the threshold of 60, they're more comfortable than ever throwing bombs, dispensing hard-won wisdom, and, yes, arguing about who had the better mullet in the '80s.
ALEXANDER THE GRITTY
One of India's most creative chefs comes of age.
Penning History
Montblanc marks 100 years of its iconic Meisterstück with new writing instruments inspired by the 1924 Olympic Games.
Royal Enfield Forges a New Path
Say hello to the company's most cutting-edge roadster.
Arooj Aftab Owns the Night
The Grammy Award-winning artist, fresh off a Glastonbury set, speaks to GQ about her new album, Night Reign, from the ideas that led to its conception to its genre-defying collabs with Elvis Costello, Kaki King and more.
Louis Vuitton's New Beat
The luxury maison's latest addition to the Tambour line reiterates its commitment to watchmaking and craftsmanship.