In less than three years, this iconic label has become one of the coolest contemporary brands. Here is the story of an American transformation.
We asked the editorial team at Grazia [France] – fashion editors excluded – what they think of Coach. Judging by everyone’s reaction, we quickly realised that outside our small fashion bubble, few people knew that the 75-year old American brand had changed. After being synonymous with classic elegance in the 1960s-80s, the carriage-logoed brand now incarnates cool. Real cool though. American cool. Cool from the land that invented the cool stamp. But why? Let’s find out.
The Right Designer
Denne historien er fra May 2017-utgaven av Grazia.
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Denne historien er fra May 2017-utgaven av Grazia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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