Fitbit wasn’t necessarily in trouble but it was certainly in a bit of a pickle. Apple has a vicelike grip on the high-end segment of the wearables market and there’s seems to be no end of cheap, almost disposable trackers coming out from China. To Fitbit’s credit, they have a large and loyal user base, but if it wanted to grow, it would need a huge injection of cash.
On the other hand, Google’s Wear OS is sputtering and probably needs a drastic rethink even if the software itself is actually quite decent. Samsung, the world’s second largest smartwatch brand, has long ditched Wear OS for its own Tizen OS; and Google’s largest partner, Fossil, only has a piddling 4.1% market share in North America in Q2 this year. There are rumours that Google is finally ready to take things into its own hands and make a Pixel watch.
Denne historien er fra January 2020-utgaven av HWM Singapore.
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Denne historien er fra January 2020-utgaven av HWM Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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