After a successful run in Q3 2024 that saw OPPO taking the number one spot for smartphone shipments in Southeast Asia, the company could’ve easily chosen to continue pushing out entry-level handsets. Instead, OPPO decided that the time was finally right (again) to attempt a new globalisation strategy that reintroduces its premium category to further deliver its flagship experience to more users.
In multiple group interviews, we spoke to three of OPPO’s executives to learn their thoughts on various topics, including their perceptions of Singapore and the Southeast Asian market, their objectives with the Find X8 series, and the brand’s future of premium phones. We also wanted to figure out how on Earth OPPO’s Touch To Share even works with iPhone’s NFC for file transferring. They are Andy Shi, President of OPPO Asia Pacific, who shared the hot seat with Elvis Zhou, Overseas Chief Marketing Officer of OPPO. In a separate discussion, we picked the mind of Billy Zhang, Vice President of OPPO and its President of Overseas Markets, Sales and Services.
OPPO’S
TELL-ALL INTERVIEW
01 How did OPPO develop Touch To Share? If it’s targeted at iPhone users, how would you envision exposing this feature to them?
To answer this question, I need to start from the root of the issue. OPPO has a habit of asking users for feedback and preferences. On a trip I took between April and May this year, I discovered that many users carried two phones: one Android and one Apple. Their main pain point was struggling to transfer photos between these two devices, including Live Photos. We wanted to solve this problem since the Android device was an OPPO. I cannot give you the specifics of how Touch To Share works, but I can tell you our technology makes it such that at the point of sending, we convert the images’ format from our device to a format that suits the iOS platform.
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