Oppo: Going All-In With Foldables

Is the Oppo Find N2 Flip a lucky fluke, or is there something more to its foldable smartphone that Oppo isn’t yet telling us?

- LIU HONGZUO

To learn more, we spoke to Billy Zhang, President of Overseas Sales and Services at Oppo at his office in Shenzhen, China, and learnt a few things even the best at Oppo could not anticipate.

01 WHAT DO YOU THINK THE SEA MARKET PARTICULARLY LIKES ABOUT THE OPPO FIND N2 FLIP, ESPECIALLY SINCE IT’S NOT THE FIRST FOLDABLE TO REACH THE REGION?

I think, first, is the product. The idea of a “good product” is always relative to others. I think the markets in SEA believe that our foldable is not overpriced, and delivers an experience that other foldables can’t.

Our marketing efforts, to be frank, were pretty run-of-the-mill and tailored to the market (for example, we hired celebrities to promote in Thailand).

I would say the purchasing audience of the Find N2 Flip is also on the younger side, which fits very well with Oppo’s overall brand image of being youthful and vibrant.

02 WHAT ARE SOME OF THE TOP USER CONCERNS ABOUT THE OPPO FIND N2 FLIP?

We’ve heard feedback about the Cover Screen being a little lacking, so we’re adding many features to the Cover Screen come May and June 2023, especially with the collaboration of third-party app makers.

Second would be the perceived gap between our foldables and our premium flagship range’s expectations. We expect to close that gap, especially in terms of software, user experience, and device intelligence with the help of Google.