The Beauty Of Ayurveda

Bazaar India Editor NANDINI BHALLA speaks to VIVEK SAHNI, CEO and Co-founder of Kama Ayurveda, about the homegrown luxury beauty brand’s 20th anniversary, its journey so far, and what makes Ayurvedic products sustainable and efficacious.

- NANDINI BHALLA

Nandini Bhalla: How did you come to fall in love with Ayurveda?

Vivek Sahni: “Ayurveda is one of the world’s oldest codified systems of medicine for overall well-being. What I love about it is that it is science that goes beyond treating diseases—it is based on the foundation of holistic wellness. Ayurveda also empowers us with a framework to understand the natural shifts in our bodies while offering day-to-day guidance to maintain balance among mind, body, and soul.”

NB: We would love to know about Kama Ayurveda’s very first product...

VS: “It took us two years to create our first product. Our aim was to address common skin and hair concerns. We introduced Kama with nine Ayurvedic formulations, out of which two continue to be bestsellers. These include our patented formulations: the Kumkumadi Thailam (for glowing skin) and Bringadi Thailam (for healthy hair).”

NB: Tell us about the very first Kama store...