A DIFFERENT KIND OF INFLUENCER
Being a pioneer in the radio industry, Yasmin has witnessed and experienced firsthand the changes that have taken place on national radio. “Radio presenters were so influential back then. Brands would pay for a sponsored show. What we said on the radio would affect how people made a decision – music, restaurants or brands would sell out. Even today, I wouldn’t say I’m an ‘influencer’, but more of an information provider,” she shares.
Yasmin explains that the thought of being an influencer never really came to mind until recently when she was called a legend. “I know I’m influential in the radio industry. My coworker Patrick Teoh and I, changed the scene in Malaysia. We broke the mold of being serious; we laughed on-air and were irreverent. We shared our opinions on semi-taboo topics, we started introducing music on shows and encourage interaction with the audience. In fact, I did the first live calling on Malaysian radio. But I never thought I would be influential enough to be called a legend or have kids named after me!” she laughs.
Denne historien er fra November - December 2019-utgaven av Her World Malaysia.
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Denne historien er fra November - December 2019-utgaven av Her World Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Beauty The Natural Way
With climate change rapidly threatening the future of Mother Earth, we urgently need to curb further acts of destruction. We speak to Law Hong Mei, founder of The Olive Tree, about building a beauty brand that is sustainable from the core.
Even Pets Need Tummy Care?
For many, keeping a pet is more than just caring for an animal; pets are family members, too. We speak to veterinary surgeon, Dr Wafaa Abdul Washefffrom Pets Corner Sdn Bhd, to find out how your pets can stay healthy with a suitable diet
The Healing Power Of Unconditional Love
There’s a saying that goes, “Until one has loved an animal, a part of one’s soul remains unawakened.” For one woman, these words resonated deeply. An unlikely companion came into her life at her lowest point and changed everything.
YOU'VE GOT A FRIEND IN ME
“More than half of my time is spent with animals, but I enjoy it,” enthuses animal rescuer, Aileen Lee. The story of this selfless lady’s dedication and love for the fur kids she has saved will warm your heart.
MISSION: Catification
We discover why pet proofing your home ensures harmony and safety for both the owner and the cat.
THE ONE WHO'S TAKING ACTION
Best known for her extensively waitlisted Nina bag, Gabriela Hearst walks the talk when it comes to sustainable luxury. The New York-based designer shares her inspirations, dreams and resolutions for herself and her eponymous label.
BORN TO ENTERTAIN
YOU MIGHT RECOGNISE HER AS THE GENTLE AND LOVING MOTHER IN LEE CHONG WEI, THE BIOPIC OF THE BADMINTON LEGEND, OR THE VULNERABLE YET RESILIENT TEACHER IN WET SEASON, WHICH HIT THE CINEMAS IN MARCH. SOME OF US MAY HAVE SEEN YEO YANN YANN ON THE BIG SCREEN PLAYING VARIOUS CHARACTERS FOR MORE THAN A DECADE. STILL, SHE NEVER FAILS LEAVE HER AUDIENCE IN AWE OF HER ACTING PROWESS.
THE TRUTH BEHIND FAUX FUR
Is imitation fur still a feasible alternative in this modern, fashion-forward world? Nadhirah Othman uncovers how the fur industry – both real and fake – brings a detrimental impact to the well-being of our planet.
Surprising reasons WHY YOUR KID is under performing in school
You’re understandably frustrated that your child isn’t living up to her potential. But before you blame her attitude, check if these conditions are hindering her academically.
A PAWSITIVE' Life
Like in many parts of the world, pet culture has seen exponential growth in Malaysia. In this issue, Lorraine Chai discusses pet therapy, a method of treatment that is gaining traction, and also some of the pet trends you don’t want to miss out on.