From Audrey Hepburn to Kim Kardashian, muses have long been an inspiration for designers. But founders Daniel Chew, 34, and Rebecca Ting, 33, say there isn’t a Beyond the Vines woman when it comes to the local fashion label. Instead, the husband-and-wife team is catering to the “woman-at-large” with their effortless aesthetic and transgenerational appeal (the couple say they often observe grandmothers, mothers and daughters shopping together in the stores).
Ultimately, the pair are on a mission to instil women with a sense of “quiet confidence” with their versatile clothes that look basic but boast interesting details – think loose-fit tops with asymmetrical hems and wide-legged pants with pleats.
It all started in 2015, when they set up an online store as they “couldn’t get well-designed clothes at accessible price points”. Despite the lack of fashion-related experience (they spent a decade managing real estate investment portfolios before that), they quickly opened their first brick and mortar store in Mandarin Gallery less than a year after their online inception. While it has since shuttered, the brand now has boutiques in five countries (Singapore, Thailand, Indonesia, Philippines and Australia).
Denne historien er fra February 2020-utgaven av Her World Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra February 2020-utgaven av Her World Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Power Puff
This '80s skirt trend is popping up on our social media feeds and on the streets.
Is Social Media Really Necessary For Career Success?
Social media platforms are powerful job-hunting and networking tools, but if you don't use them for professional reasons or aren't comfortable posting online, don't worry - there are other ways to improve your career prospects.
PAYING IT FORWARD
When she noticed that women in developing countries were not getting the funding they deserved, Laina Raveendran Greene started Angels of Impact.
DRESSING FOR SUCCESS
Today's workplace dress codes are more varied than ever, but as the lines blur, we're left wondering: Is dressing down impacting how we show up - and how confident we feel at work?
FIRING UP SINGAPORE'S INDIE CINEMA SCENE
Nothing makes Karen Tan, co-founder of The Projector, more happy and fulfilled than making a difference to a film-goer's experience. For her, that spells \"f-u-n\" and brings people together. In the third instalment of the \"HER WORLD, HER SPARK\" series, presented in partnership with DBS, we speak to Karen about her journey.
WILLA BELLE
ONG is intentional about building the next blocks of her career
Back For Good
Get ready we are now in the halterneck era.
Stick Sunscreen
Using sunscreen is extremely important to protect our skin from the harmful effects of the sun’s UV rays.
Beyond The 9-To-6
According to Her World's annual What Women Want survey, a staggering seven in 10 women in Singapore are willing to take a pay cut for a job that offers better perks and benefits, with a flexible work schedule being a top priority. Are employers here ready to accept flexible arrangements as part of our lexicon?
Leading Singapore's Sustainable Innovations
In this second instalment of the "HER WORLD, HER SPARK" series, presented in partnership with DBS, we speak to Oh Chu Xian, founder of deep tech start-up Magorium. Determined to make the construction sector a more sustainable one, she's revolutionising it with a new technology that turns plastic waste into sustainable building materials.