The Duo Who Are Championing Comfort & Versatility
Her World Singapore|February 2020
The husband-and-wife co-founders of contemporary womenswear label Beyond The Vines are using their complementary expertise to build a brand that offers thoughtful clothes for every woman.
The Duo Who Are Championing Comfort & Versatility

From Audrey Hepburn to Kim Kardashian, muses have long been an inspiration for designers. But founders Daniel Chew, 34, and Rebecca Ting, 33, say there isn’t a Beyond the Vines woman when it comes to the local fashion label. Instead, the husband-and-wife team is catering to the “woman-at-large” with their effortless aesthetic and transgenerational appeal (the couple say they often observe grandmothers, mothers and daughters shopping together in the stores).

Ultimately, the pair are on a mission to instil women with a sense of “quiet confidence” with their versatile clothes that look basic but boast interesting details – think loose-fit tops with asymmetrical hems and wide-legged pants with pleats.

It all started in 2015, when they set up an online store as they “couldn’t get well-designed clothes at accessible price points”. Despite the lack of fashion-related experience (they spent a decade managing real estate investment portfolios before that), they quickly opened their first brick and mortar store in Mandarin Gallery less than a year after their online inception. While it has since shuttered, the brand now has boutiques in five countries (Singapore, Thailand, Indonesia, Philippines and Australia).

Denne historien er fra February 2020-utgaven av Her World Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra February 2020-utgaven av Her World Singapore.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

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