Since the start of the pandemic, more ecologically and socially responsible brands have emerged. Dr Gladys Teo, head of R&D at Est.lab, says: “Covid-19 has affected the way consumers purchase. They are more aware of their health and environmental issues, and are subconsciously showing their support for these causes by choosing clean, eco-friendly and sustainable products.”
Armed with more information, mindful consumers are demanding eco-friendly products. In response, companies are developing clean products that are free from harmful ingredients such as fragrances, parabens, alcohols and sulphates (SLS and SLES). They are also creating products using biotech ingredients that are sustainably produced, with lesser impact on the earth’s resources.
Take Chanel’s latest essential No. 1 de Chanel range for example. The range contains 97 per cent ingredients of natural origin, and its main ingredient, the red camellia is efficiently used in every part of the product, even the lids of its jars. The brand also reduced its packaging by volume, and removed its cellophane coverings and printed instructions.
Newly launched in Singapore at Freia Aesthetics, Italian-based Pietro Simone Skincare runs in the same vein, with strict laboratory tests performed on skincare that is made without silicones, phthalates, parabens or synthetic fragrances. The brand is constantly reformulating its existing products to meet these requirements when novel solutions are discovered.
Founder Pietro Simone explains: “Clean beauty is a process of respecting the product formulation. It is an awareness of active ingredients and the process of removing chemicals which are not necessary at all.”
Denne historien er fra April 2022-utgaven av Her World Singapore.
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Denne historien er fra April 2022-utgaven av Her World Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Dressing For Success
Today's workplace dress codes are more varied than ever, but as the lines blur, we're left wondering: Is dressing down impacting how we show up - and how confident we feel at work?
Power Puff
This '80s skirt trend is popping up on our social media feeds and on the streets.
Is Social Media Really Necessary For Career Success?
Social media platforms are powerful job-hunting and networking tools, but if you don't use them for professional reasons or aren't comfortable posting online, don't worry - there are other ways to improve your career prospects.
PAYING IT FORWARD
When she noticed that women in developing countries were not getting the funding they deserved, Laina Raveendran Greene started Angels of Impact.
FIRING UP SINGAPORE'S INDIE CINEMA SCENE
Nothing makes Karen Tan, co-founder of The Projector, more happy and fulfilled than making a difference to a film-goer's experience. For her, that spells \"f-u-n\" and brings people together. In the third instalment of the \"HER WORLD, HER SPARK\" series, presented in partnership with DBS, we speak to Karen about her journey.
WILLA BELLE
ONG is intentional about building the next blocks of her career
Back For Good
Get ready we are now in the halterneck era.
Stick Sunscreen
Using sunscreen is extremely important to protect our skin from the harmful effects of the sun’s UV rays.
Beyond The 9-To-6
According to Her World's annual What Women Want survey, a staggering seven in 10 women in Singapore are willing to take a pay cut for a job that offers better perks and benefits, with a flexible work schedule being a top priority. Are employers here ready to accept flexible arrangements as part of our lexicon?
Leading Singapore's Sustainable Innovations
In this second instalment of the "HER WORLD, HER SPARK" series, presented in partnership with DBS, we speak to Oh Chu Xian, founder of deep tech start-up Magorium. Determined to make the construction sector a more sustainable one, she's revolutionising it with a new technology that turns plastic waste into sustainable building materials.