Livingetc gets the lowdown on contemporary-classic style.
Can you describe Soho House’s style?
We want all our houses to feel different, no two are the same. The Soho House style isn’t so much a look as a feel – it’s instantly welcoming where comfort is everything.
Where does the inspiration come from?
For Soho House Berlin, the scalloped headboards came from reading 20th-century American interior designer Dorothy Draper’s style tomes. For Oxfordshire’s Soho Farmhouse, we took images of Rocky Mountain cabins in Colorado as a starting point – all the wood, reclaimed from old grain barns, was sourced in Romania. In other cities, the geographic location is a starting point – in Istanbul, we restored the original frescoes, Carrara marble flooring and rosewood doors to echo Ottoman-era opulence, then worked with local artisans for furnishings and tiles.
How much does vintage play a role in this aesthetic?
We layer about 30-40 per cent of vintage over new, so it’s all about finding that lamp, rug and bric-a-brac that brings a room together. If everything else is relatively new, just one key vintage piece, such as an old leather armchair, can really bring a space down a notch, making it feel warm and inviting, far away from being too plush or showy.
Where do you find unusual and unique pieces?
Denne historien er fra August 2017-utgaven av Living Etc Magazine.
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Denne historien er fra August 2017-utgaven av Living Etc Magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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enduring style
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TALES OF THE UNEXPECTED
Seventeenth-century origins meet vibrant contemporary design in a cleverly reimagined Amsterdam canal house
ROCK OF AGES
The owners of a Menorcan home have made a stylish yet sustainable retreat using the island's signature stone
FORCE OF NATURE
An unexpected flood into what was already a dark basement flat prompted a new vision, full of light, natural materials and foliage
TOP OF THE WORLD
High above the busy streets of Bangkok, two talented designers have created a tranquil retreat that nods to chic 1970s style and makes the most of the views
A PLACE IN THE SUN
An apartment within a former luxury hotel celebrates - and updates - the style of France's Côte d'Azur
OUTSIDE IN
The design of this modernist bungalow in South Africa was dictated by the trees on the plot and the desire for an indoor-outdoor flow
