BLOOMTHIS
PENNY CHOO AND GIDEN LIM
If flowers speak the language of love, then Giden Lim and Penny Choo, co-founders of BloomThis, must be Cupid’s fluent emissaries. Established in 2015, the company offers on-demand gifting through an e-commerce platform. BloomThis delivers handcrafted designer floral arrangements, artisanal gifts, and gourmet delights to help people enhance special moments with their loved ones.
The inspiration behind BloomThis takes root in Giden’s upbringing, “My mother is a florist, and I grew up helping her around the flower shop.” The experience of selling flowers on the streets and helping his parents with marketing campaigns sparked an entrepreneurial interest at an early age.
“The problem I observed with the flower business is that they are predominantly brick and-mortar ventures. It offers a poor customer experience for buying and gifting flowers, with little room for innovation,” the ambitious businessman explains. Seeing there was room to leverage technology to create the ideal flower gifting experience, Giden launched a website to sell flowers long before BloomThis came into fruition. Giden showed his creation to his then-colleague, Penny, who was supportive of the enterprise from the start.
“Over coffee, he started showing me his website, and it was quite ugly – but I couldn’t say a word because we worked together. Instead, I told him he was very talented, and I meant it,” Penny admits.
Denne historien er fra February 2022-utgaven av Prestige Malaysia.
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Denne historien er fra February 2022-utgaven av Prestige Malaysia.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
FEELING NEAT
The Balvenie 30 combines traditional techniques with rich, layered flavours, offering a refined quaff for collectors and connoisseurs alike.
CROWNED AS KING
King Living brings home the gold with a double victory at the 2024 Australian Good Design Awards.
ART DECO DREAMS
Khoon Hooi and PRESTIGE hosted an exclusive afternoon tea unveiling the eponymous designer's Art Deco-inspired collection, where guests embraced couture in anticipation of the PRESTIGE KL Ball.
MYTH OF THE MAN
In dedication to his late mother, Myth: Evolution’ takes us through the personal and professional journey of Dato’ Sri Bernard Chandran through the vision of the dragon.
GREEN IS THE WARMEST COLOUR
From green initiatives to mythical beast-imbued writing instruments, our eclectic list of toys is sure to usher in the end-of-year cheer.
FOOD AWAKENING
From shopping sprees to setting off for Sabah and savouring some weekend hotel dining, it looks like food lovers are in for a busy month ahead.
AUTUMN JAUNTS
From deep waters off the coast of Singapore to the racetracks of Dubai, our travel recommendations for November ensures diversity in choice, and excitement in the experience.
REDEFININING URBAN LIVING
Sustainability, safety, and style come together in the innovative Swedish marque's latest all-electric compact SUV, designed for the modern city dweller.
PORT OF CALL
During the last week of September every year, the action in the Mediterranean’s glamorous enclave of Monte Carlo shifts to the famous Port Hercules for the annual Monaco Yacht Show, allowing visitors a glimpse of some of the finest yacht launches.
THE FIRST WAVES
From backstage interviews to KL cuisine under the Johor sun, the Ombak Festival's debut made its mark.
