Bvlgari's Latest Iteration Of The Serpentiis

Bvlgari’s latest iteration of the Serpenti is its most accessible yet, as Jamie Tan discovers

- Jamie Tan

The rich tapestry of Bvlgari’s heritage is woven with multiple threads, and one of the most prominent among them is the concept of duality, which the brand often revisits. Indeed, Bvlgari itself embodies this quality. On one hand, it is a fully-fledged jeweller with a manufacture in Valenza and a high jewellery workshop in Rome, which together create the full range of Bvlgari’s jewellery including bespoke haute joaillerie. They also represent its savoir faire in both modern and traditional techniques. Lost-wax casting, for instance, is still used to produce (and reproduce) jewellery with complex designs in the house of Bvlgari.

Bvlgari has a second identity as a watchmaker, with a line-up that runs the gamut from simple time-only timepieces to high and grand complications. The brand’s creations here are diverse, but they speak the same design language that point to its Roman heritage, with a shared vocabulary that includes architectural designs and a form-meets-function aesthetic. Bvlgari’s been breaking world records in ultrathin watchmaking too, with five such feats in horology unveiled since 2014.