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Colorism In The Beauty World
Prestige Singapore
|April 2022
Los Angeles-based Orcé Cosmetics takes on colorism in the beauty world through its make-up formulated for Asian skin. Founder YU-CHEN SHIH tells Nafeesa Saini how her diverse upbringing guides the brand’s mission of dismantling biases.
The beauty industry is saturated with Asian names, but there remain gaps in representation – ones that Yu-Chen Shih seeks to fill with her brand, Orcé Cosmetics. Born in Taiwan and raised in Singapore, she advocates for more inclusivity within Asian communities and combats Western stereotypes.
The daughter of a Taiwanese mother – who fed her whitening treatments growing up – and a Malay father from the Melanau aboriginal tribe, Shih was bullied for her deeper skin tone growing up. These experiences, along with never finding a suitable foundation, inspired her to create Orcé (pronounced or-say) for Asian skin. The cult favourite of Hollywood make-up artists is now available at Tangs Singapore. Here, she tells us more about it.
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