Tomas Maier gives the Art of Collaboration a digital-first reboot, observes Jacquie Ang.
THEY SAY PRINT is dead but recent fashion advertisements are far from boring. In the new batch of Spring/Summer 2018 ad campaigns, Bottega Veneta leads the conversation. Tomas Maier embraces the digital age with a groundbreaking anthology of six films directed by Fabien Baron, the legendary French art director, who’s chalked up an acclaimed body of work that spans more than 30 years.
To be released episodically throughout the season, the films also mark an evolution in luxury storytelling: Instead of a famed photographer shooting a parallel print campaign, stills are extracted from the films, ensuring the same visual vocabulary and cinematic spirit carries across into print.
To achieve this technical feat, cinematographer Philippe Le Sourd, whose light wizardry graced Wong Kar-wai’s The Grandmaster and Sofia Coppola’s The Beguiled, customised lenses for Panavision’s new Millennium DXL 8K camera. Maier and Baron share more details in the following interview.
WHY DID THE CINEMATIC APPROACH MAKE SENSE FOR BOTTEGA VENETA?
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Denne historien er fra March 2018-utgaven av Prestige Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Sailing Into A Dream
Scenes from the fantasy feature Game of Thrones come to life in the otherworldly landscapes of the Arctic Circle.
Here Come The Sun Seats
Italian furniture has long held the crown for blending luxurious, sophisticated design with impeccable craftsmanship.
ABSOLUMENT FAB
France's premier fair for fine-art and antiques returns for its third edition inside its new home in the Grand Palais.
Through the Director's Lens
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THE CUTTING EDGE
Having long played quiet supporting roles in the gem industry, gem cutters are finally having their day in the sun. Four acclaimed independent master gem cutters share more about their love of the craft and the creation of their best pieces.
Spheres of Power
Following up on the gold- and titanium-focused Tiffany Titan by Pharrell Williams launch collection, the superstar now turns to pearls for a softer, but no less striking, second act.
Horological Masterpieces Reimagined
Beyond the wrist, these timekeepers transcend all traditional boundaries.
WILD IMAGINATION
Cartier's latest category-spanning Panthère de Cartier novelties showcase the endless ways in which the panther continues to inspire.
READY FOR ACTION
The latest watch to come from the celebrated Richard Mille and McLaren partnership looks set to be another trailblazing timepiece.
THE RIGHT ANGLES
Twenty-five years after the launch of its last new collection, Twenty-4, Patek Philippe introduces the Cubitus range.
