WE DON’T OFTEN associate the world of high jewellery with innovation, ground-breaking design codes, or even rebellion. Here, tradition reigns supreme, and change is often meandering and slow – and sometimes even intimidating. Introducing a new design language requires significant investment, so why rock the boat?
Well, for one, the luxury jewellery buyer has evolved. She has gotten younger, is global and regularly eschews the style codes set by the previous generation. Interestingly, she has been joined by a growing army of male jewellery lovers. Together, they’ve posed a conundrum to jewellery brands, who sometimes struggle with keeping up with – and remaining one step ahead of – the zeitgeist, while respecting their ‘legacy’. The real-life equivalent of a double-edged sword, really. In all our years of covering the jewellery industry, only a handful of brands have caught our attention for making significant strides in changing the status quo. Tiffany & Co is one of them.
It was one of the first luxury brands to feature a same-sex couple on its ad campaigns. It broke convention by vocally supporting liberal social causes and politics on its social media platforms. And when it came to its hires, it brought on-board a former fashion designer to helm its creative direction, instead of one traditionally trained in jewellery design. Reed Krakoffwas the man who changed the fortunes of ailing American brand Coach, finally making it profitable. When he took up the mantle of chief artistic officer at Tiffany in 2017, we all wondered: would he able to work the same magic?
Denne historien er fra November 2020-utgaven av Robb Report Singapore.
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Denne historien er fra November 2020-utgaven av Robb Report Singapore.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
BREAKING DOWN WALLS
Georgina Atkinson, managing partner of Origin Private Office, on the evolving landscape of high-end real estate.
Aged Gracefully
The Benromach 50 Years Old by Gordon & MacPhail is a delicious single malt, touched by love, passion and the human hand.
This Month's Feed
Only the best dining and drinking spots in Singapore.
Small-scale Thinking
Architect Todd Saunders wants to change the way we approach hospitality design from the ground up.
Todd Snyder Is Exactly Where He Wants To Be
\"Our whole goal is to present product in a way that guys get it and understand it, versus 'Here's some crazy aspirational brand-you go figure it out on your own'.\"
Depp Dive Into Sauvage
Johnny Depp on music, scents and the mystique of creativity.
Time For Poetry
Pascal Raffy on his love affair with the 202-year-old house of Bovet.
One of a Kind
The incomparable Lange 1 turns 30 this year and A. Lange & Söhne marks the occasion with its trademark understatement.
P For Personality
Enhance your swing, and inject your personal style while you're at it, with TaylorMade's new P-770 and P-7CB irons.
The Short-hop-adventure-craft Category Takes Off
Inside the flight deck of Pivotal's Blackfly eVTOL, an ultra-smart ultra-light with eight propellers, electric propulsion and no pilot's licence required.