Blossom Kochhar Earth To Bottle Spalon - Driving Wellness Beyond Luxury

Samantha Kochhar, Deputy Chief Expert World Hairdressing & Managing Director, Blossom Kochhar Group of Companies, shares her views on the spa and wellness industry, brand USP, marketing strategies, and more

Please tell us about your professional background.

I have lived by the philosophy – ‘To do business you need to know the business’. So, I started my journey in the make-up, hair and beauty industry when I was 11, under the tutelage of my mother, Dr Blossom Kochhar. I have studied hairdressing at Pivot Point, Chicago and at 14, was the youngest hair teacher. Since business was part of the dinner table conversations, I grew up being an intricate part of the industry and understood the need to help it reach a different level altogether. I have been associated with brands like P&G, Revlon, L’Oréal, HUL, Sushiro, to name a few. These creative associations have allowed me to connect with B2B clients and fashion industry experts, which in turn have provided me with a bigger perspective of the business from a market aspect. Having been a Chief Technical and Creative Director, Blossom Kochhar College of Creative Arts & Design for the past three decades, I have seen the industry evolve.