COVID-19 TIMES: Online Education is a Boon
Salon International|March 2021
Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used various platforms as an opportunity to address more students and include more courses
COVID-19 TIMES: Online Education is a Boon

ASK ACADEMY

MELISSA HUGHE, NATIONAL TECHNICAL HEAD, SCHWARZKOPF PROFESSIONAL

Effect of the pandemic on your academy: The pandemic has positively accelerated the digital transformation of our educational offerings and increased our outreach manifold. It has allowed us to reach out to hairstylists based in the remote corners of our country, facilitating access and helping us even connect with them across the globe. This has replaced our brick and mortar academy usage and physical training to virtual webinars and live streaming sessions.

Effect of the pandemic on students: Students have had to learn the new language of this digital world and adjust their learning methods. The key criterion for students is to maintain focus and balance time between work and study.

Alternate form of teaching: ASK Academy has been conducting webinars, live streaming sessions, face-to-face visits and in-salon trainings.

Finding success: We have experienced a successful and agile adaptation of the new methods by both our internal team and students who have now learnt to function eficiently in the new normal.

Challenges being faced: While we have adapted well to the new methods, there are constant challenges that need to be met with to make our practices more engaging, more interactive and more relevant to the times. Since large gatherings are still a restriction, training dissemination techniques have evolved and continue as Phygital trainings (part physical, part digital) with smaller groups.

Denne historien er fra March 2021-utgaven av Salon International.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra March 2021-utgaven av Salon International.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA SALON INTERNATIONALSe alt
COVID-19 TIMES: Online Education is a Boon
Salon International

COVID-19 TIMES: Online Education is a Boon

Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used various platforms as an opportunity to address more students and include more courses

time-read
10+ mins  |
March 2021
Daphne Bridgerton: The Blushing Beauty
Salon International

Daphne Bridgerton: The Blushing Beauty

Amanda Bell, Global Director of Education and Make-up Artistry at Pixi re-creates Daphne Bridgerton’s look in the period drama Bridgerton using products from Pixi

time-read
3 mins  |
March 2021
Top Nail Paint Colours
Salon International

Top Nail Paint Colours

Recommended by Nail Artists

time-read
1 min  |
March 2021
Skin Bio Remodelling: Recommended by Experts
Salon International

Skin Bio Remodelling: Recommended by Experts

Dermatologist, Trichologist Dr Vidushi Jain, Medical Head Dermalinks, shares her perspective on the aesthetic procedure

time-read
3 mins  |
March 2021
Riya Chandra
Salon International

Riya Chandra

An Unending Quest for Learning

time-read
4 mins  |
March 2021
Trending Spring Hairstyles
Salon International

Trending Spring Hairstyles

At a time when the pandemic was roaring and lockdown had been affected, haircuts and hair colour services had taken a backseat. A year later, there are vaccines to combat the virus and people are flocking to salons to avail their services. Here are some of the hair looks that will be popular in 2021

time-read
1 min  |
March 2021
Lokesh Verma
Salon International

Lokesh Verma

Tattooing is an Art

time-read
4 mins  |
March 2021
Grooming
Salon International

Grooming

Grooming

time-read
1 min  |
March 2021
Digital Complexion by Kryolan: Make-up Revolutionised
Salon International

Digital Complexion by Kryolan: Make-up Revolutionised

The Digital Complexion range made with innovative ingredients has harnessed the latest technology to empower the make-up artist as well as the client

time-read
1 min  |
March 2021
Alfonso Martinez
Salon International

Alfonso Martinez

His Father’s Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards

time-read
3 mins  |
March 2021