Ethnic Elegance

Meet Kolkata-based fashion designer, Naina Jain, who’s eponymous label effortlessly blends traditional weaves into a contemporary style

Getting started 

I have always been creative. When it was time for me launch my own line, it was easy. I was already working with a friend in Jaipur, who owned the label called Bandhej Sarees. My mother-in-law and grandmother were pillars of support when I was a newcomer. I took up a small space initially, and today, we are present in Kolkata and Delhi.

Importance of hair and make-up in fashion 

Undoubtedly, hair and make-up play an integral role, and add the glam factor. A well-done hairdo and make-up define and complement the feel of the garment.

Working with hair and make-up artists 

We believe in working with those artists who best understand our sensibilities. It makes our work easier and simpler.