Getting the Layout Right
Salon International|January 2020
Every successful salon has always got the balance between aesthetics and functionality right, which makes it convenient for staff and customers. To understand it correctly, we need to understand zoning and positioning.
ASHATEET SARAN
Getting the Layout Right

Let us begin by focusing on positioning. Every brand which is successful understands, where they want to position themselves in a competitive market. Whether the brand aspires to be a family salon, or women-centric or wants to position itself as a luxury salon, or day spa, the genres are different and it is very important to know where to stand. Once a brand knows its end-user, it helps designers to go deeper into getting the balance right between aesthetics and functionality. I ask my clients what is Unique Experience Positioning (UExP) for their brand. What kind of experience do they want to give to their customers to make them unique in the market. This is the key to get you right positioning.

Let us dig deep into how to get layout right for a salon. Zoning is the first aspect to think while designing the layout of a salon. I always say its the job of a designer to bring beautiful solutions. Every industry is always challenged in someway or the other and therein lies the opportunity. When we started working with Naturals way back in 2008, there was no concept of a family salon. So, we had to rethink about zoning for the same. We had to zone out a women’s exclusive segment and it was not a common practice in those days, but it helped the brand carve a unique identity, as either there was a men’s salon or women’s exclusive salon. If it was luxury unisex salon, we were striving for an acceptable solution where the brand wanted to target middle and higher middle class where women stressed on privacy.

Denne historien er fra January 2020-utgaven av Salon International.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra January 2020-utgaven av Salon International.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA SALON INTERNATIONALSe alt
COVID-19 TIMES: Online Education is a Boon
Salon International

COVID-19 TIMES: Online Education is a Boon

Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used various platforms as an opportunity to address more students and include more courses

time-read
10+ mins  |
March 2021
Daphne Bridgerton: The Blushing Beauty
Salon International

Daphne Bridgerton: The Blushing Beauty

Amanda Bell, Global Director of Education and Make-up Artistry at Pixi re-creates Daphne Bridgerton’s look in the period drama Bridgerton using products from Pixi

time-read
3 mins  |
March 2021
Top Nail Paint Colours
Salon International

Top Nail Paint Colours

Recommended by Nail Artists

time-read
1 min  |
March 2021
Skin Bio Remodelling: Recommended by Experts
Salon International

Skin Bio Remodelling: Recommended by Experts

Dermatologist, Trichologist Dr Vidushi Jain, Medical Head Dermalinks, shares her perspective on the aesthetic procedure

time-read
3 mins  |
March 2021
Riya Chandra
Salon International

Riya Chandra

An Unending Quest for Learning

time-read
4 mins  |
March 2021
Trending Spring Hairstyles
Salon International

Trending Spring Hairstyles

At a time when the pandemic was roaring and lockdown had been affected, haircuts and hair colour services had taken a backseat. A year later, there are vaccines to combat the virus and people are flocking to salons to avail their services. Here are some of the hair looks that will be popular in 2021

time-read
1 min  |
March 2021
Lokesh Verma
Salon International

Lokesh Verma

Tattooing is an Art

time-read
4 mins  |
March 2021
Grooming
Salon International

Grooming

Grooming

time-read
1 min  |
March 2021
Digital Complexion by Kryolan: Make-up Revolutionised
Salon International

Digital Complexion by Kryolan: Make-up Revolutionised

The Digital Complexion range made with innovative ingredients has harnessed the latest technology to empower the make-up artist as well as the client

time-read
1 min  |
March 2021
Alfonso Martinez
Salon International

Alfonso Martinez

His Father’s Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards

time-read
3 mins  |
March 2021