Carrying Your World In Sustainable Fashion

Individual fashion, as well as the fashion industry as a whole, is increasingly becoming more sustainability-centric with delivering products that are organically sourced, use natural materials and do minimal harm to the planet.

- Shreyasi Pathak

With sustainability at the core of everything today, it becomes imperative that our choices matter the most right now than they ever did. Individual fashion, as well as the fashion industry as a whole, is increasingly becoming more sustainability-centric with delivering products that are organically sourced, use natural materials and do minimal harm to the planet.

That being said, materials like jute, glass and wood are coming at the forefront and proving as a great substitute to plastic and synthetic products. Brands are becoming increasingly conscious of the products they manufacture for their customers which is, in turn, a by-product of how customers are demanding and choosing more sustainable fashion in every department from clothing to accessories to home decor. Jute proved to be revolutionary from being as basic as a sack to now becoming a global trend. Jute accessories are cruelty-free and highly sustainable with a rustic raw appeal that goes perfectly with how the average customer functions today. From bags to footwear, jute has become the much-loved material to give back to nature while also looking fashionable at the same time. Jute itself is a ‘fashion’ now! But a growing trend among jute accessories is the ‘jute tote bag’!