Liberty Shoes has been in the footwear business for ages, always looking to diversify its current product base. The group’s CEO Adesh Gupta says the company settled on making inroads into lifestyle. In an exclusive interview with S&A, the CEO explains, “After a lot of research, we finally zeroed down on perfumes because the fragrance segment currently occupies 5 per cent share of the total lifestyle market in India giving us a huge window for growth. The need for personal grooming has slowly increased and inched its way into the minds of milenials as a need more than a luxury.”
What motivated Liberty to enter the perfume market? We have been in the footwear business for ages; looking to diversify our current product base we settled on making inroads into lifestyle. After a lot of research, we finally zeroed down on perfumes because the fragrance segment currently occupies 5 per cent share of the total lifestyle market in India giving us a huge window for growth. The need for personal grooming has slowly increased and inched its way into the minds of millenials as a need more than a luxury.
Taking impetus from the ever increasing demand for personal grooming and the demand for youth oriented and exotic fragrances is on the rise. Growing population, urbanization, higher spending capacity and product diversification by manufacturers are some of the other major factors that are stepping up the demand for perfumes worldwide. Since we have been in the footwear business for a long time we thought it’s time we offer final touches to one’s outfit and what better than launching a nice perfume range to complete someone’s look.
The aim was always very clear, we would be targeting the Gen Z and millenials of the country and what better way than to enter into the fragrance industry! We aim to establish the brand as the most preferred and recognized luxury perfume brands by 2020.
What makes the range different from those in the competition?
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Denne historien er fra February 2019-utgaven av Shoes and Accessories.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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