Sony has been aggressively releasing its digital cameras over the past few years and the Alpha series of full frame mirrorless cameras are hot favourites.
Sony’s portfolio of Alpha mirrorless full frame cameras is confusingly diverse—one for high resolution (Alpha 7R), another for speed (Alpha 9), yet another for high sensitivity (Alpha 7S), and of course, a general purpose ‘jack of all trades’ called Alpha 7. The Alpha 7 III is the third generation of this all-purpose camera.
Design and Build Quality
The Alpha 7 III is built similar to the other Alpha full frame cameras. Subtle differences exist with the Alpha 7 II, especially the AF-ON button replacing the function button and a thicker grip to accommodate the bigger battery. It has a sturdy metal body with a matte finish. The body is made comparatively weather-resistant with special sealing at crucial places. However, it is not completely sealed from the elements and so we wouldn’t suggest that you take the camera out in a downpour. The camera has metal lens mount and tripod receptacle.
Key Features
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