As the shift towards digital accelerates in the print world, the demand for high-value print products continues to grow. The industry keeps innovating whether it is printing photographs, general commercial printing, signage, fine art prints, or packaging. A prime example is the 2024 Paris Olympics, where Hahnemühle’s Digital FineArt Hemp paper played a key role as the exclusive medium for the official Premium Posters, emphasizing the enduring value of high-quality print in a rapidly evolving digital landscape.
The Paris 2024 Olympics and Paralympics not only celebrated athletic excellence but also embraced sustainability and artistic innovation. Hahnemühle, a German paper manufacturer, was a key player in this narrative. Its Digital FineArt Hemp paper was selected by oneart, the official licensee for Paris 2024, as the exclusive medium for the event’s premium posters. This plant-based, tree-free, and vegan paper was the perfect match for the Games’ commitment to sustainability.
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Denne historien er fra November 2024-utgaven av Smart Photography.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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