Thrift fashion is not a new concept; in the past decade, we witnessed how second-hand clothing evolved from being an under-trend to a solution. A couple of years ago, for instance, Lovebirds used to be a vintage shop — until they turned into a brand for minimalist clothing that is at the helm of this fashion subculture today. Amrita Khanna, its co-founder, had launched the store in Delhi in 2010, giving cognisance to a burst of offbeat artists, each one strikingly different in appearance from the other. This was perhaps my first lesson on individuality. As a novice in the magazine business at that time, I was being trained to spot trends, the brands that were designing those trends, and who was influential. I never questioned that line of thought, just followed it. Looking at a reflection of myself in a vintage, white suit with shoulder-pad details (something I could never have discovered in a high street store) was when fashion, for me, became intertwined with the process of self-expression and finding a purpose.
It takes time for audiences to adapt to alternate ideas, and today, we are rethinking our choices and returning to the old ways of making less, buying less, and to the art of curation. Thrift fashion encompasses recycling used clothing, selling unwanted garments and buying pre-owned pieces at a lesser value. This prevents clothing from ending up in landfills, thus reducing its carbon footprint and maintaining circular fashion ecosystems. “Curation” has become a serious business buzzword, and creative thinking is allowing values to align with execution. With repetitive fashion trends becoming too common, owning a garment that nobody else has can be a rare gift.
Denne historien er fra April - May 2020-utgaven av Verve.
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Denne historien er fra April - May 2020-utgaven av Verve.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Making Amends
This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…
Diamonds With Provenance
In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
SARTORIAL ECONOMICS
Sisters Tashi and Tara Mitra demonstrate to Akanksha Pandey how deviating from the mainstream can bend the way we think, live and dress
NOTES TO SELF
An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
earth hour
Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe
NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
Along For The Ride
Navigating Indian streets as a woman is hard enough. But what is it like while riding a bicycle? Bengaluru-based Shreya Dasgupta, a regular cyclist, speaks to five urban women about the pros and cons of this increasingly popular means of transport.
