S hraddha Jahagirdar-saxena
Zooming in on a curated list of 100 definitive objects, Jahnvi Lakhota Nandan’s book Pukka Indian is a vibrant celebration of desi design. Through its pages, it presents images of products drawn from an Indian context and spotlights familiar shapes — like the lota, matka, dabba, agarbattis, the Sumeet mixer, the Ambassador car and more — that have dotted everyday life in the country.
Believing that the form of anything is largely driven by innovation and utility, the author looks at issues, causes and events that have been instrumental in creating things that are today icons of India. It is fascinating to read the tale of each item — as the narrative gives a historical reference to the chosen products that are part of the lifestyle and social fabric of the country.
Interestingly, the Lucknow-born writer lives and works as a perfumer in Paris. Having studied perfumery and armed with a doctorate in architecture design, she has also penned Tokyo Style File: A Shopping Guide. In an interaction with Verve, Jahnvi speaks about how her passion has shaped her life….
HOW WOULD YOU INTERPRET DESIGN?
The word is hard to describe. One must look at its starting point through materials, designers, forms, and also the purpose for which the product was created. For me, design is as R. Buckminster Fuller once described it — the deliberate ordering of rather disparate components.
WHAT SPARKED YOUR INTEREST IN THIS FIELD?
Denne historien er fra May 2018-utgaven av Verve.
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Denne historien er fra May 2018-utgaven av Verve.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Making Amends
This generation’s penchant for thoughtless consumption gets Madhu Jain roiled up, and she wonders if nature is getting its own back for our missteps…
Diamonds With Provenance
In keeping with the company’s commitment to environmental and social responsibility, Anisa Kamadoli Costa, chief sustainability officer at Tiffany & Co. and chairman and president at The Tiffany & Co. Foundation, enlightens Shirin Mehta on the efforts that make the jewellery giant an industry leader in transparency
NOTES TO SELF
An anthropomorphized tiger’s perspective, a viscerally worded futuristic interpretation of loss, a critique of performative activism, a meta reflection on the earth’s crises. Told through different lenses, Janaki Lenin, Indrapramit Das, Keshava Guha and Roshan Ali’s stories — written exclusively for Verve — attempt to make sense of the fraught reality that we exist in today
The Eternal Optimist
As Generation X and xennials grapple with fully transitioning to conscious living, young millennials and Generation Z are leading the charge to reverse human-caused environmental damage. Sahar Mansoor, founder and CEO of the Bengaluru-based zero-waste social enterprise Bare Necessities, has a simple overarching philosophy: consume less and stay positive. Verve gets deeper into the mindset of the action-oriented earth advocate
Redemption SONGS
Indian music festivals have been demonstrating a refreshing sense of responsibility in terms of their ecological impact. Interacting with stakeholders who strive to make these large-scale events greener, Akhil Sood investigates the reasons behind the improved attitudes of audiences and the increase in corporate support.
earth hour
Crafted using nature’s elements, these dials draw inspiration from the many heterogeneous materials and hues around us.Verve turns its lens onto a mesmerising few
THE KIDS ARE ALL RIGHT
Children are holding adults accountable for both the grim future they are facing and the toll this is taking on their mental health. Madhumita Bhattacharyya initiates conversations with families of young climate activists and observes the extent to which parenting has changed in the face of catastrophe
NATURAL JUSTICE
Most of us are only just waking up to the urgency of climatic action. When the stakes are so high, what can individual action solve? Mridula Mary Paul, an environmental policy expert, is proof of the tenacity needed to effect systemic change. It’s not glamorous, and the rewards are few and far between, but that doesn’t stop her from aiming big, finds Anandita Bhalerao
Wishful Shrinking
Pihu Sand made her acting debut as Lata Sharma, a plus-sized singer with stars in her eyes, in Fanney Khan(2018). The 22-year-old gives an honest account of how she was made to gain 20 kgs for the role and then pressured into taking it all off to sustain her relevance in an industry with demanding beauty ideals. Sadaf Shaikh, who continues to struggle with her fitness targets, weighs in...
Menu à la Mode
The opening of Louis Vuitton’s first-ever cafe, Le Café V, and restaurant, Sugalabo V, atop the newly inaugurated Louis Vuitton Maison Osaka Midosuji, has created a flutter of excitement in the circles of fashion and haute cuisine…
