Virtually Famous
Verve|August 2017

Anyone who can build a network of fans online is entitled to their 15 seconds of fame. Instead of worshipping celebrities, you can become one yourself

Madhu Jain
Virtually Famous

I was standing at least a foot and a half behind the lady at the checkout counter. A frayed blonde woman in her late thirties was returning some items and it was taking a long time. I kept my cool and, yes, my distance. Despite which she turned round, her face all crumpled into a frown, and gave me a look which I read loud and clear as ‘Keep your distance’ or ‘Respect my space’ or some such thing. This was in a tony suburb of Washington DC. Walk down any street in New York City and you can almost sense the see-through movable cages encasing the fast-walking pedestrians. Fellow New Yorkers know the exact distance you have to keep from those in front of you, behind you or beside you — quite a balancing act in a fastwalking tribe. Any eye contact or backward glance is strictly taboo: so the denizens walk straight, focusing on their noses and far beyond.

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