Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Indeed, Sebastian Vettel, the four-time world champion has blamed expensive tickets and reduced engine noise to explain this phenomenon. However, it is important to bear in mind that the drop in viewing figures also affects the assistance to the tracks. Malaysian Grand Prix will stop hosting the race after 2018. Canadian GP is not guaranteed either, despite Lance Stroll signing with Williams. Singapore Grand Prix is expected not to renew the contract with FIA, holding the last race next year. As if that was not enough, Brazil, German and British GP’s future hang by a thread. But since there is no point in crying over spilt milk, here there are some advice FIA could follow in order to enhance the sport’s popularity and figures.
DRIVE THE SHOW
People who attend the track events not only go there to see a two-hour race, but to get a remarkable experience. It is enough to have a look at the US or the British Grand Prix to see that spectators expect a wide range of activities beyond the actual driving. Imagine for a moment the amount of sponsors and partnerships a track or teams could get if, for instance, test drives would be offered by car manufactures, karting competitions would be organised for children, special stands would be promoting creative local products and so on. However, it is important to remark that not only the race day should be spicy up, but also the practice sessions. It is precisely in those days when supporters can experience more things on the track, even interact with the drivers. At the end of the day, the vast majority of public that attend to a Grand Prix do so because they want to support a team or a driver, hence the significance of present the drivers as normal and ordinary human beings. Implementing those changes, not only would be the public satisfied, but also the competition itself would obtain more benefits.
Denne historien er fra February 2017-utgaven av Paddock magazine.
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Denne historien er fra February 2017-utgaven av Paddock magazine.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
How To Save The Formula 1 Show
Formula 1 is facing a fall of popularity. Since 2008, the motorsport category has lost around 200 million viewers. But not only that, attendance to the races has also dropped. Indeed, Sebastian Vettel, the four-time world champion has blamed expensive tickets and reduced engine noise to explain this phenomenon. However, it is important to bear in mind that the drop in viewing figures also affects the assistance to the tracks. Malaysian Grand Prix will stop hosting the race after 2018. Canadian GP is not guaranteed either, despite Lance Stroll signing with Williams. Singapore Grand Prix is expected not to renew the contract with FIA, holding the last race next year. As if that was not enough, Brazil, German and British GP’s future hang by a thread. But since there is no point in crying over spilt milk, here there are some advice FIA could follow in order to enhance the sport’s popularity and figures.
Autonomy Is Ev's Killer App
Mark Preston is a Formula E Team Principal and founder of Street Drone, not to mention all the years he has worked in Formula 1 with McLaren and Arrows. Today Mark predicts that the application of autonomous technologies will unlock greater efficiency and provide a cutting edge for automotive businesses.
Date With Destiny
Bernard Ecclestone turned 86 in October. For more than 40 years he has been at the top of Formula 1; calling the shots, single-handedly negotiating some very difficult patches that would have no doubt defeated others decades younger and making boat loads of money along the way for everyone involved in the process. There was no sign that he was getting set to hand over the reigns, at least willingly, anytime soon, but fate, as they say, waits for no man.
Allan Mcnish: “What Is Formula 1?”
Opportunities to interview great and revered racing drivers are not that often, especially when their schedules are always packed with too many commitments. However, I just had the chance to interview Allan McNish on topics close to him and I would very much like to thansk Allan for his time and his very open answers. Enjoy!
My Race Day: Carmen Jorda
Renault F1 development driver Carmen Jorda shares her typical race day schedule with the Paddock magazine
Change At The Top
Can Liberty media extract what it needs from Formula 1 whilst enhancing the show and solving world peace at the same time? Ross Brawn is here to help.
A Different Side To Rolls-Royce
For more than a hundred years, Rolls-Royce had been considered a timeless icon in the automobile history, presenting a graceful design flow, sweeping audiences off their feet with outstanding lines and surfaces. This time we take a look at a bit different affairs that got our attention.
A Curve Rather Than A Sharp Turn
We’re honoured to have Mr Erwin Bamps, CEO of a tremendous yacht and boat building company Gulf Craft with us again to talk about what 2017 might bring to the exclusive and luxurious world of yachting.
