Q AND A
WHAT IS THE SHANTANU & NIKHIL ANTI-TREND?
Every trend has to have an anti-trend helping to break stereotypical notions about fashion, especially when it comes to menswear. It has to be unconventional as a brand while being relevant. Going against what is ceremonial and decorative, towards minimalism, it also has to delve into nostalgia while modernizing it with elements that have military chic and neo patriotism, a feeling of egalitarianism where feminine and masculine energies overlap and become one.
WHAT IS THE STEREOTYPE AND WHAT'S THE NORM?
What you see all the time—fully embroidered garments, classic shapes, certain structures, old school shapes. We do the antitrend of it, what you won't see normally. We brought in drapes, asymmetrical shapes, new fits, tighter armholes, slim shoulder lines, etc.
ISN'T THAT THE NATURAL CYCLICAL NATURE OF FASHION?
Everything in the world is cyclical. We brought drape philosophy into menswear. Up until 2014 we had not seen it, the only men's drape we saw was the dhoti, lungi, or the drape of a dupatta. Now it will be cyclical. In eight years or so it will come back. Male cousins, fathers, friends wore loose fits for comfort, usually a pyjama with a drawstring. That hadn't changed for years.
WHAT WERE THE INNOVATIONS YOU BROUGHT IN?
Denne historien er fra February 01, 2020-utgaven av The MAN.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Denne historien er fra February 01, 2020-utgaven av The MAN.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The 2023 Bucket List
Before the world as we know it changes forever, here's a partial list of experiences to try in the year ahead
Do You Have The Time To Read Your Watch?
Audemars Piguet Starwheel Code 11.59 is the latest among watches with unusual layouts
THEY CAME THEY RODE, THEY CONQUERED
FOUR WOMEN BIKERS TRAVERSING THE UNTOUCHED TERRAIN OF EASTERN ARUNACHAL ON THEIR DUCATI MULTISTRADA BIKES. THE 'EXPLORE BEYOND' BIKING EXPEDITION WAS AN INITIATIVE OF ARUNACHAL TOURISM TO SHOWCASE THE STATE AS A SAFE DESTINATION FOR SOLO WOMEN TRAVELLERS. THE RIDE WAS FLAGGED OFF BY CM PEMA KHANDU FROM THE BANKS OF THE SIANG AT PASIGHAT AND WOUND UP AT THE ORANGE FESTIVAL OF ADVENTURE & MUSIC, DAMBUK, WHERE THE BIKERS LET THEIR HAIR DOWN AND PARTIED LIKE THERE'S NO TOMORROW. YUP, GIRLS JUST WANNA HAVE FUN, AND IN ARUNACHAL THEY CAN - SAFELY
ΤΗΕ RIGHT ΤΙΜΕ
AS CLIMATE CHANGE AND SUSTAINABILITY BECOME BURNING ISSUES, WATCH BRANDS TOO ARE DOING THEIR BIT TO SUPPORT CAUSES, BOTH THROUGH ENVIRONMENTAL THE TIMEPIECES THEY ARE CREATING AND THE INITIATIVES THEY ARE UNDERTAKING
THE GOLDENPASS EXPRESS
A LUXURY SWISS WINTER ESCAPE ROUTE
WHERE THE WILD THINGS ARE
WITH BOUTIQUE LODGES AND ΝΟ CROWDS, THE MORE EXCLUSIVE TEHLA ZONE OF SARISKA NATIONAL PARK IS EMERGING AS THE DESTINATION OF CHOICE FOR WILDLIFE ENTHUSIASTS
LAMBORGHINI HURACAN EVO SPYDER TOP-DOWN ADRENALINE MACHINE
A machine sculpted to perfection, the Lamborghini Huracan EVO Spyder is a sensational car in every sense. It is fast, it's beautiful, and it is just special
CARS TO WATCH OUT FOR IN 2023
WITH THE devastating effects of the Covid-19 pandemic and the acute supply chain disruptions caused by it beginning to ease, the automotive industry is rapidly accelerating out of the deep crisis it found itself two years ago.
DATING A SINGLE MOM
IT’S A COOL Friday evening. She is sitting with a cup of hot chocolate and unwinding with her phone. Her dating app has 10 unread messages. She hopes that at least one match will lead to a conversation and a date that weekend.
YOUR SHIP HAS COME IN
Go-karting, the world’s first freefall dry slide on sea, musical shows, spa, artwork... this new ship has raised the bar on many levels!
