Is The Chanel Pharrell Capsule Collaboration A Sign By The French Luxury Giant?
Esquire Singapore|May 2019

Is the Chanel Pharrell capsule collaboration a sign by the French luxury giant that it’s ready to embrace menswear?

Eugene Lim
Is The Chanel Pharrell Capsule Collaboration A Sign By The French Luxury Giant?

By the time you read this article, the Chanel Pharrell capsule collection would have been completely sold out, so why are we writing about it at all?

But first, let’s focus on the collection, which melds the ethos of street art and a gender-fluid approach to dressing; a nod to Pharrell’s personal style. In an interview with WWD, he talks about when he started wearing Chanel: “Gender fluidity and these things addressing gender weren’t as loud and pronounced as they are now. I was just doing it because it was just the way I felt.”

Standout pieces include block-colour T-shirts, oversized hoodies, rhinestone costume jewellery as well as circular sunglasses. The maison’s iconic symbols like the CC, N°5 and Coco are given the Pharrell treatment; reimagined in his own handwriting and embroidered onto pieces.

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Denne historien er fra May 2019-utgaven av Esquire Singapore.

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