Beauty and the Best

Balancing both nature and nurture is not only possible but the only smart choice

- GHAZAL ALAGH

CHOICE EQUALS CHANGE

The shift to cleaner products is more visible now with more people opting for natural cosmetic resources and materials

Conscious consumerism is a term that has almost become symptomatic of our lives negotiating the ‘New Normal’. Traditionally, we have given a lot of attention to making better and smarter choices in food, cars, banning single-use plastic, and more, but sustianability is a trend at its all-time high in the beauty industry. What began as a coversation starter has now evolved into a way of life for many millennials.

The industry is finally accepting that norms for standardized beauty are not confined to a certain body shape, skin tone, or hair type. The change is slow, but it is surely happening. While discounting a universal beauty ideal may take time, clean beauty products are rapidly becoming a preferred choice over chemical products. Beauty and personal care products contain some toxic chemicals that point to damaging effects on human physiology. For instance, phthalates are a key component of plastic, and these are extensively found in nail polish, lotions, and perfumes. So, consumers have begun to expect transparency in formulations, efficient recycling of packaging, use of non-toxic materials, and basic hygiene practices from brands.

Shifting Paradigms

The shift to cleaner products is visible, with more people veering toward natural cosmetic resources and materials. The increasing environmental awareness within the beauty and health industry has given rise to a new niche in product manufacturing and packaging. Natural and organic beauty is unquestionably on the rise as the beauty industry focuses on sustainability by developing clear and effective environmental policies for their products.