Sprawled across two floors of Fortune Terraces, an edifice in suburban Mumbai once home to popular filmmaker Rohit Shetty's production company, is the office of The Viral Fever or TVF as the company is popularly known. Around 100 people work here, developing content for its four YouTube channels The Viral Fever, Girliyapa, Screen Patti and The Timelinerswhich cumulatively have 28.2 million subscribers, as well as long format originals for leading OTT platforms.. What binds Shetty and TVF together is they are market leaders in their respective fields. Shetty has an iron grip on the big screen with his action spectacles while TVF is a trusted entity for entertaining streaming content, be it sketches or series.
Two of the most beloved shows on OTT in 2022 came from TVF: season three of Gullak (SonyLIV) and season two of Panchayat (Amazon Prime Video). TVF's young workforce is relishing one of its most prolific and successful phases. Every platform now wants a TVF show. And when they don't, TVF puts it up on its own YouTube channel as it did with Aspirants, which has over 60 million views. That the core team of TVF is made up of IIT graduates, or as the company's founder Arunabh Kumar calls it, "failed engineers", makes its rise all the more impressive. "Now we are so popular that OTT platforms book in advance what is in development," says Kumar.
KEEPING IT SIMPLE AND REAL
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Shuttle Star
Ashwini Ponnappa was the only Indian to compete in the inaugural edition of BDMNTN-XL, a new international badminton tourney with a new format, held in Indonesia
There's No Planet B
All Living Things-Environmental Film Festival (ALT EFF) returns with 72 films to be screened across multiple locations from Nov. 22 to Dec. 8
AMPED UP AND UNPLUGGED
THE MAHINDRA INDEPENDENCE ROCK FESTIVAL PROMISES AN INTERESTING LINE-UP OF OLD AND NEW ACTS, CEMENTING ITS REPUTATION AS THE 'WOODSTOCK OF INDIA'
A Musical Marriage
Faezeh Jalali has returned to the Prithvi Theatre Festival with Runaway Brides, a hilarious musical about Indian weddings
THE PRICE OF FREEDOM
Nikhil Advani’s adaptation of Freedom at Midnight details our tumultuous transition to an independent nation
Family Saga
RAMONA SEN's The Lady on the Horse doesn't lose its pace while narrating the story of five generations of a family in Calcutta
THE ETERNAL MOTHER
Prayaag Akbar's new novel delves into the complexities of contemporary India
TURNING A NEW LEAF
Since the turn of the century, we have lost hundreds of thousands of trees. Many had stood for centuries, weathering storms, wars, droughts and famines.
INDIA'S BEATING GREEN HEART
Ramachandra Guha's new book-Speaking with Nature-is a chronicle of homegrown environmentalism that speaks to the world
A NEW LEASE FOR OLD FILMS
NOSTALGIA AND CURIOSITY BRING AUDIENCES BACK TO THE THEATRES TO REVISIT MOVIES OF THE YESTERYEARS
