Drawing on a fine historical legacy and a wealth of traditions, homegrown brands are shaking up the luxury market
PICTURE THIS. There is a long queue outside a store in Tokyo as patrons await the launch of a particular upscale bag that’s been talked about in hushed tones. Cut to New York, where the Sex and the City sisterhood have made Manolo Blahniks a household name (so what if a pair costs an irreverent $1,000); or to the Champs Elysees in Paris where luxury is the norm and brands like LV and Gucci part of the city’s glamorous ethos. If you look for Indian-made luxury in this chic clutter, chances are you will draw a blank. Some Indian luxury brands are making their way to big markets across the world, but it would be premature to say the Indian luxury market has come into its own.
Denne historien er fra Oct 31, 2016-utgaven av India Today.
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Denne historien er fra Oct 31, 2016-utgaven av India Today.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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Killer Stress
Unhealthy work practices in Indian companies are taking a toll on employees, triggering health issues and sometimes even death
Shuttle Star
Ashwini Ponnappa was the only Indian to compete in the inaugural edition of BDMNTN-XL, a new international badminton tourney with a new format, held in Indonesia
There's No Planet B
All Living Things-Environmental Film Festival (ALT EFF) returns with 72 films to be screened across multiple locations from Nov. 22 to Dec. 8
AMPED UP AND UNPLUGGED
THE MAHINDRA INDEPENDENCE ROCK FESTIVAL PROMISES AN INTERESTING LINE-UP OF OLD AND NEW ACTS, CEMENTING ITS REPUTATION AS THE 'WOODSTOCK OF INDIA'
A Musical Marriage
Faezeh Jalali has returned to the Prithvi Theatre Festival with Runaway Brides, a hilarious musical about Indian weddings
THE PRICE OF FREEDOM
Nikhil Advani’s adaptation of Freedom at Midnight details our tumultuous transition to an independent nation
Family Saga
RAMONA SEN's The Lady on the Horse doesn't lose its pace while narrating the story of five generations of a family in Calcutta
THE ETERNAL MOTHER
Prayaag Akbar's new novel delves into the complexities of contemporary India
TURNING A NEW LEAF
Since the turn of the century, we have lost hundreds of thousands of trees. Many had stood for centuries, weathering storms, wars, droughts and famines.
INDIA'S BEATING GREEN HEART
Ramachandra Guha's new book-Speaking with Nature-is a chronicle of homegrown environmentalism that speaks to the world
