Logistics marketplace ‘Porter’ deals in tech-enabled intra-city logistics. The online marketplace offers mini-trucks (LCVs) to SMEs, small businesses and individuals on demand as well as on fixed arrangement basis. Founded in 2014 by three IIT graduates Pranav Goel, Uttam Digga and Vikas Chaudhary, the company seeks to eliminate the inefficiencies existing in the intra city logistics market with the use of its proprietary technology platform. The company has raised Rs 35 crore in Series A funding from Sequoia, Kae Capital and other investors. Pranav Goel, Cofounder and CEO of Porter talks to Shreya Bhattacharya to reveal more…..
01. India’s logistics sector is burgeoning with several startups. What approaches are you adopting or plan to adopt that would set Porter apart from other logistics solution providers?
The intra-city logistics industry mostly works on demand. On demand industry by nature becomes extremely variable. Without a proper tech support, you can't match supply and demand effectively. We come in that space. We match supply and demand effectively using technology. There is a huge advantage we have over other unorganised players, in terms of SLAs, fulfilment and costing. Solving the problem of real time connectivity through technology, I think would be the main differentiator.
02. How is technology helping you fight the inefficiencies in particular?
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