Euroltalia The sweet smell of success for Italian fragrance giant

Italy has long been seen as a leading player in the global fragrances and beauty products market, offering luxury and aspirational products that have shaped the way we both look and smell. The country's trendsetting role in the industry has only strengthened in recent years. Meanwhile, the global fragrance market has continued to grow, and by 2025 is expected to be worth around $52 billion.

Giovanni Sgariboldi

President

The quality of the products that companies are making nowadays is also far higher than it was a few decades ago," says Giovanni Sgariboldi, founder and president of Euroltalia, which creates iconic fragrances and beauty products for proprietary and licensed brands.

For over forty years Euroltalia has helped to write the history of fragrances and high-quality cosmetics, working with many of the top fashion houses and designers to create fragrances and beauty products, including for the likes of Versace, Moschino, Dsquared2 and Missoni, and acquiring prestigious brands like Atkinsons London 1799, I Coloniali and Naj Oleari Beauty.

The company now sells its products in over 140 countries. "We started out just in Italy and then we realized that it was necessary to grow and expand into different markets, because just working at a national level wasn't enough," says Sgariboldi. "This gives us strength and trust, and makes us a good company to work with; this is what we provide to our commercial partners, this collaboration all over the world."

He adds: "In every area and market we work independently; every market has its own structure, from Brazil, to Russia, to Singapore, to Dubai."