THE TRACTION OF K-POP IN NORTHEAST INDIA
Northeast Today|May 2021
Korean music and films entered the Indian market in the early 2000s, however, it was Psy's 'Gangnam Style' in 2012 that made K-pop a common name across India. And ever since, its popularity among the Indian audience has only grown and today, it is one of the most widely followed musical forms in the northeast region. Priyanka Sarkar delves in deep to find more about the popularity of K-Pop in the region.
Priyanka Sarkar
THE TRACTION OF K-POP IN NORTHEAST INDIA

“K-Pop” or KoreanPop Music has become a worldwide phenomenon. Internet and social media revolution proffered the recognition it deserved. Hallyu (Korean Wave) is a musical genre inspired by jazzy ballads and upbeat, and an offshoot of cultural hybridization. It is a unique contributor to the realm of pop music. Perfectly choreographed videos, trend-defining fashion, toe-tapping techno beats, crazy colorful aesthetics are what differs them from the top brands of the west. Korean Wave or “Hallyu” started from China's capital Beijing in the mid-1990s. However, it was strongly opposed in Japan. As an international phenomenon, Hallyu is supported and encouraged by the Korean government. The K-Pop wave helps in promoting the Korean culture, leading to economic growth, thereby strengthening the country's political stand and diplomatic ties.

Amassing a large fan base worldwide, K-Pop is a wave enshrouding Northeast India. Visit these eight states, and believe in the popularity all by yourself.

Northeast India is an unparalleled diversity with an enormous spectrum of resplendence, and the incorporation of myriad traditions, culture and varied diversities are termed to be the heart of the Korean Wave in India. Food habits, outfit, personality has seen a major shift since the prevalence of Hallyu Wave.

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