It was soon countered with UP Mein Ka Ba (What is there in UP), sung by Bhojpuri singer Neha Singh Rathore. Rathore released the song on Twitter and YouTube; BJP’s rivals latched on to it and it became quite the rage on social media.
The musical duel filled digital media with the kind of razzle-dazzle that is associated with elections in India, but which is somewhat absent in the physical campaign for the coming assembly polls owing to Covid-19 restrictions.
But the restrictions on in-person campaigning by the Election Commission did not surprise political parties, which already had online and offline strategies in place. All major political parties are boosting their campaign using Twitter, Facebook, WhatsApp and Instagram. Apart from releasing campaign songs online, posters, too, are being designed specifically for digital use. Virtual rallies are being planned and live video content is being posted online. Strategies also include recorded audio appeals by leaders and phone calls to voters. Most parties have also deployed vans fitted with LED screens to broadcast speeches of leaders and other campaign content.
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Denne historien er fra February 20, 2022-utgaven av THE WEEK.
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War Over Wounded Earth
For the BJP andthe Congress, the ravaged farmlands of Vidarbha represent a cxitieal battleground in their larger struggle to win Maharashtra
Say no to continual elections
Following the recommendations of a high-level committee led by former president Ram Nath Kovind to streamline the widely scattered schedule of national, state and local elections, the Union cabinet has reportedly approved two constitutional amendment bills for likely introduction in Parliament. Predictably, the return of the ‘one nation, one election’ issue to news has set off a flurry of objections by several opposition leaders.
Fabulously, fashionably funny
The third season of the Karan Johar-produced Fabulous Lives of Bollywood Wives dropped on Netflix, but articles criticising the show appear in some news site or the other almost daily. If it is so bad, why keep writing about it? And if it is so bad, why would the superpowers at Netflix, who are harder to meet than the prime minister, commission the show season after season?
All in the family
The Chitaras have been passing down the secret art of Mata Ni Pachedi through generations for more than 400 years now
Raise a toast to Vidya Balan
Vidya Balan is a New Year baby. At 45, she is aglow in the most beautiful way, having won the hearts and admiration of countless fans across the world, who watched the supremely talented actor take a public tumble on stage at a high-profile promotional event recently, sharing the platform with no less a dancer than the eternally graceful Madhuri Dixit.
Death no bar
Being alive is not a legal requirement to be elected president of the United States
The Lotus POTUS
You should visit us one of these days— there is so much excitement in our USA! No, I don’t mean the famous USA—the Ulhasnagar Sindhi Association of Mumbai.
RAY OF HOPE
Actor and cancer survivor Lisa Ray talks to oncologist Dr Jame Abraham about inner strength and her surrogacy journey
LEVERAGE AI TO ENHANCE WORK
AT THE WEEK Health Summit, Siddharth Bagga, head (retail, CPG and health care), Google Cloud, elaborated on the significant work that Google has been doing in health care through artificial intelligence (AI).
PRESSURE POINTS
Author and MP Shashi Tharoor and motivational speaker Gaur Gopal Das on how to find healing and meaning in today's world
