It was soon countered with UP Mein Ka Ba (What is there in UP), sung by Bhojpuri singer Neha Singh Rathore. Rathore released the song on Twitter and YouTube; BJP’s rivals latched on to it and it became quite the rage on social media.
The musical duel filled digital media with the kind of razzle-dazzle that is associated with elections in India, but which is somewhat absent in the physical campaign for the coming assembly polls owing to Covid-19 restrictions.
But the restrictions on in-person campaigning by the Election Commission did not surprise political parties, which already had online and offline strategies in place. All major political parties are boosting their campaign using Twitter, Facebook, WhatsApp and Instagram. Apart from releasing campaign songs online, posters, too, are being designed specifically for digital use. Virtual rallies are being planned and live video content is being posted online. Strategies also include recorded audio appeals by leaders and phone calls to voters. Most parties have also deployed vans fitted with LED screens to broadcast speeches of leaders and other campaign content.
Denne historien er fra February 20, 2022-utgaven av THE WEEK.
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Denne historien er fra February 20, 2022-utgaven av THE WEEK.
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William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI
