Movie-on-wheels ventures are transforming the way rural India watches cinema
Rajmata Sivagami Devi is seated on the throne; her characteristic stony stare hides the battle raging within. As her confidante, Kattappa, walks in dragging a blood-stained sword, she goes from iron-willed queen to grieving mother and breaks down. Amarendra Baahubali has been murdered.
The scene from S.S. Rajamouli’s magnum opus, Baahubali: The Conclusion, is playing out on a large screen in front of a crowd in Jajpur, a remote village in Odisha. Some of the women break down. The crowd’s overwhelming emotions are palpable; the reason is more than the visual extravaganza unfolding before them. Many, among the 100-odd viewers, were watching a film on the big screen for the first time. All this despite the fact they could barely understand a word from any language but Odia—the film was playing out in Hindi!
Denne historien er fra October 21, 2018-utgaven av THE WEEK.
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Denne historien er fra October 21, 2018-utgaven av THE WEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI
