Amul has big plans, and they go beyond the dairy sector
WHEN A HANDFUL of farmers in two villages in Gujarat formed the Kaira District Co-operative Milk Producers' Union in 1946, it produced just about 250 litres of milk a day. It turned into a revolution under Verghese Kurien, India's milkman. Today, the Gujarat Co-operative Milk Marketing Federation (GCMMF) is spread across 18,700 villages and has 18 member unions.
GCMMF's Amul is Asia’s largest milk brand and a market leader in India of most dairy products like butter, ghee, yoghurt, butter milk, lassi and flavoured milk. But R.S. Sodhi, managing director of GCMMF, does not want Amul to rest on its laurels, and he has been charting out the milk giant's diversification plans.
Amul recently launched fruit juices under the Amul Tru brand. GCMMF is betting on Amul’s strong network and brand popularity to drive the sales. It will not be a cakewalk, though. Dabur’s Real, Coca-Cola’s Minute Maid and Pepsico’s Tropicana brands have a strong presence in the market. Startups like Hector Beverages’ Paper Boat also have made a splash. “We saw this juice-based category growing like anything,” said Sodhi. “The change we did was, we added milk solids [to juice]. Amul Tru is a differential product with juice plus milk solids.”
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Denne historien er fra May 12, 2019-utgaven av THE WEEK.
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William Dalrymple goes further back
Indian readers have long known William Dalrymple as the chronicler nonpareil of India in the early years of the British raj. His latest book, The Golden Road, is a striking departure, since it takes him to a period from about the third century BC to the 12th-13th centuries CE.
The bleat from the street
What with all the apps delivering straight to one’s doorstep, the supermarkets, the food halls and even the occasional (super-expensive) pop-up thela (cart) offering the woke from field-to-fork option, the good old veggie-market/mandi has fallen off my regular beat.
Courage and conviction
Justice A.M. Ahmadi's biography by his granddaughter brings out behind-the-scenes tension in the Supreme Court as it dealt with the Babri Masjid demolition case
EPIC ENTERPRISE
Gowri Ramnarayan's translation of Ponniyin Selvan brings a fresh perspective to her grandfather's magnum opus
Upgrade your jeans
If you don’t live in the top four-five northern states of India, winter means little else than a pair of jeans. I live in Mumbai, where only mad people wear jeans throughout the year. High temperatures and extreme levels of humidity ensure we go to work in mulmul salwars, cotton pants, or, if you are lucky like me, wear shorts every day.
Garden by the sea
When Kozhikode beach became a fertile ground for ideas with Manorama Hortus
RECRUITERS SPEAK
Industry requirements and selection criteria of management graduates
MORAL COMPASS
The need to infuse ethics into India's MBA landscape
B-SCHOOLS SHOULD UNDERSTAND THAT INDIAN ECONOMY IS GOING TO WITNESS A TREMENDOUS GROWTH
INTERVIEW - Prof DEBASHIS CHATTERJEE, director, Indian Institute of Management, Kozhikode
COURSE CORRECTION
India's best b-schools are navigating tumultuous times. Hurdles include lower salaries offered to their graduates and students misusing AI
