Indian fashion industry ups the ante against rampant plagiarism
Teeming with pictures of her cuddling a kitty, getting drenched in the rain, jumping in the air and showing her fresh collection, the Facebook page of fashion designer Nida Mahmood is delicious. But a couple of weeks ago, the 37-year-old posted a dour Facebook status, accusing a leading retail chain of stealing her designs.
“Recently, when I was doing some window shopping at an airport, I stumbled upon the exact replica of my design with just heightened colours. Instead of a dress, this was a kurta,” Mahmood told THE WEEK. The design in question was part of her Junglee Billee collection that was displayed nearly two years ago.
“On sending a legal notice to them, they shamelessly sent back 10 pages stating that I forfeit my own design if I have used it for a certain period of time and have used it a certain number of times,” an outraged Mahmood wrote on her Facebook wall. “After my legal notice they didn’t have the [guts] to sell the style so all the pieces have been retracted from all the stores in A and B towns and also from their website.”
Mahmood's case is not an exception. The debate over design appropriation and intellectual property is a constant issue in the fashion industry globally. And, the Indian design fraternity is no different, with several instances of designers imitating in the name of ‘inspiration’.
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