Time - Person of the Year: Taylor Swift

Since 1927, Time has chosen a Person of the Year, the editors' assessment of the individual who most shaped the headlines over the previous 12 months, for better or for worse.

- Photographs by Ines and Vinoodh for TIME

THE CHOICE

By Sam Jacobs

EDITOR-IN-CHIEF

As a tradition, Person of the Year springs from the Great Man Theory of history, a belief that individuals have the power to transform society. The selections over the years have tended to follow certain patterns. The person chosen has typically been a ruler over traditional domains of power. He and yes, usually it has been a he is very often a politician or a titan of industry. Fourteen U.S. Presidents, five leaders of Russia or the Soviet Union, and three Popes have all been recognized.

And yet the person whose singular influence was revealed throughout 2023 has held none of these roles-or anything remotely similar. Every year contains light and dark; 2023 was a year with significant shares of darkness. In a divided world, where too many institutions are failing, Taylor Swift found a way to transcend borders and be a source of light. No one else on the planet today can move so many people so well. Achieving this feat is something we often chalk up to the alignments of planets and fates, but giving too much credit to the stars ignores her skill and her power.

Swift is the rare person who is both the writer and hero of her own story. Her path is untraveled, something she's known for some time. I can't find anyone, really, who's had the same career trajectory as mine, Swift told us in 2014 when she first appeared on the cover of TIME upon releasing her fifth album, 1989. So when I'm in an optimistic place I hope that my life won't match anyone else's life trajectory, either.