Labelled Frutiger Aero by design gurus, the trend is named after the Swiss typesetter Adrian Frutiger, whose lettering featured widely in early colour computers, and Windows Aero, a visual style embraced by Microsoft’s 2006 Vista software, with its screen savers depicting electric-green grass and impossibly blue skies.
On TikTok, the hashtag has had nearly 270m views and is populated with videos showing Motorola flip-phones, bottlenose dolphins jumping out of pools and the Apple logo filled with water and goldfish. On YouTube, viewers are tuning in to soothing videos with titles such as “ 30 Minutes of Frutiger Aero! for all your 2000s nostalgia needs ”.
Observers say the trend is a reaction to a present-day dominated by apocalyptic warnings about AI’s power to destroy humanity, where the unchecked power of Silicon Valley’s tech bros has made digital advances part of the problem rather than a solution.
Frutiger Aero harks back to a time of tech optimism, a time before i Phones when computers – such as Apple’s fruit “flavoured” iMac G3 – were seen as more in tune with nature.
Denne historien er fra December 15, 2023-utgaven av The Guardian.
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Denne historien er fra December 15, 2023-utgaven av The Guardian.
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Parry: Premier League would be 'sterile' without EFL
Rick Parry has accused the Premier League of undervaluing the football pyramid, arguing that without the \"variety and competition\" that come from relegation and promotion the game would become \"sterile\".
Official review: Coote faces FA investigation as Webb breaks silence on video
The Football Association has launched its own investigation into the behaviour of the referee David Coote after remarks he made about Jürgen Klopp in a video that surfaced online this week.
Match-by-match: Coote's Liverpool games as an official
Referee who has been caught on video in a foul-mouthed tirade against Jürgen Klopp officiated 21 Liverpool games. Andy Hunter takes a look at the decisions in each one
Wretched, haunted but human: a referee shaped by modern football
Is it really a surprise that an official or someone similar should end up glassy-eyed and spitting toxins on a sofa?
Hall's audition adds intrigue to England's Nations League finale
In-form Newcastle defender can show Thomas Tuchel he can be the solution to perennial problem on the left
'It's about robust planning, proper financial control'
is about \"preventing the shocks\" that have disrupted the sport in recent years.
'People are going to see women's boxing at its very best'
The super-lightweight world champion Katie Taylor says her rematch against Amanda Serrano in Texas, as the main support act to Tyson v Paul, will be something special
Blindkilde Brown and Fujino help City avoid slip up
Manchester City maintained their 100% start in the Women's Champions League group stage as second-half goals from youngsters Laura Blindkilde Brown and Aoba Fujino were enough to beat a determined Hammarby side.
Players must cope with extra scrutiny, says Lewis
The England coach, Jon Lewis, said his players experienced a \"sharp learning curve\" about perception management in the fallout from their disastrous group-stage exit in last month's T20 World Cup.
No input from Jones in England's plan to upset Springboks
England will not be benefiting from the insider knowledge of their former Springbok assistant coach Felix Jones this weekend after it emerged that neither their players nor key staff members have been in contact with the Irishman, still supposedly employed remotely by the Rugby Football Union (RFU).
