Realme didn’t get where it is — fourth in the Indian smartphone market — by sitting pretty. In a mere year, Realme went from a 6 per cent market share in Q1 of 2019 to a 14.3 per cent market share at the end of Q3.
The Oppo offshoot has been so energetic and so successful a strategist that it developed a strong brand identity and is expected by some experts to be ready to topple Xiaomi from its top perch in 2020. Realme isn’t done with 2019 yet as it ends the year with one more smartphone — the Realme X2, a budget version of the X2 Pro, a device stacked with the latest specs.
The new smartphone is obviously scaled down to be more affordable in the segment that Realme has been at its strongest, or you could say it’s scaled up from another smartphone, the Realme XT.
Design and display
Denne historien er fra December 19, 2019-utgaven av The Hindu Business Line.
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Denne historien er fra December 19, 2019-utgaven av The Hindu Business Line.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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