‘Medicinal herb-dyed’, ‘immunity boosting’, ‘no toxic irritants’. These terms are commonly found on clothing tags of Ayurvedic apparel. Marketed with attention to healing properties and doshas, these textiles are rooted in the philosophy of the ancient medicinal system.
If you run a quick check on Google, searches for #ayurveda and #sustainablefashion (1.7 and 4.5 million posts respectively and counting) have quintupled over the last three years (according to French tech startup, Heuritech). Interestingly, Ayurveda headed the lineup at the Global Wellness Summit (GWS) in Singapore this October — with ‘wellness’ apparel as one of the major talking points at the three-day event, along with trends like biomeasuring wearables that track your stress levels, and clothing from crop waste.
Brand central
Denne historien er fra December 14, 2019-utgaven av The Hindu.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra December 14, 2019-utgaven av The Hindu.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
‘Olympics Cancellation Likely If Vaccine Not Found In Time'
Further delays impossible, says Tokyo Games organising panel chief Mori
It's Wholesale Only At Koyambedu Market
Retail outlets to remain shut to bring down crowding.
Ministry Does U-Turn On Plasma Therapy
Treatment not proven: Health official
Trump's Bleach Statements Echo Claims By Pseudo-Scientists
‘Miracle cure’ quacks have long promoted industrial bleach to treat autism, malaria and many other medical conditions
U.S. May Seek Damages From China
President says many options on the table to hold Beijing accountable, draws an angry response
Koyambedu Market May Be Shifted Out
Decision likely at today's meeting of stakeholders; aim is to enforce physical distancing
Massive Spike Of 522 Cases In Maharashtra
On Monday, cumulative tally surged to 8,590 positive cases with 27 more deaths
The Script Of Disruption And A New Order
Across the globe, the geopolitical and geo-economic fallout of the COVID-19 pandemic could be serious
A Policy Road Map To Tackle Covid-19
The interest of each and the interests of all now coincide, not only within nations but for all humanity
ICMR Says No Payment Made For Chinese Test Kits Supplies
Alleged profiteering by distributors supplying the kits
